The Power of Pink Prevails at Macy’s In the Fight Against Breast Cancer

Support the cause with the new, limited-edition Ralph Lauren Pink
Pony Bracelet
and other pretty and powerful pink products

NEW YORK–(BUSINESS WIRE)–This October, Macy’s is once again inviting customers to “think pink”
and show their support in the fight against breast cancer through an
inspirational and fashionable campaign that heightens awareness and
turns the fundraising focus on a disease that affects not only women,
but those who love them. Throughout the month of October, the power of
pink will prevail with exclusive merchandise, including fashion,
cosmetics and items for the home, in addition to Ralph Lauren Pink Pony
apparel. And, for the first time, those united in the fight will be able
to show their support through a new, limited-edition Pink Pony Bracelet
that benefits the Pink Pony Fund of The Ralph Lauren Foundation
(available in-store only from Sept. 28 to Oct. 10). With a plentitude of
pink, Macy’s celebrates Breast Cancer Awareness Month with style and

“Macy’s long-standing commitment to the breast cancer awareness movement
is incredibly inspiring,” states Holly Thomas, Macy’s group vice
president of cause marketing. “Our ongoing dedication to charitable
causes makes an even greater impact with the support of our employees
and our terrific partners, such as Ralph Lauren, who join forces toward
a common goal. And, of course, we are so grateful to our customers who
continue to show their generosity by shopping at our stores and in our
dedicated online ‘Pink Shop’ in a quest to raise awareness and champion
the fight against breast cancer.”

Pink Pony

For the fourth consecutive year, Macy’s has joined forces with the Pink
Pony Fund, Ralph Lauren Corporation’s worldwide initiative in the fight
against cancer. This year, the Pink Pony Campaign is launching for the
first time, a limited-edition Pink Pony Bracelet which will be
exclusively sold at most Macy’s full-line stores across the country. The
bracelet is made of pink adjustable cord, decorated with a pink enameled
iconic polo player charm and engraved with Ralph Lauren script on the
back. The bracelet will be available in-store for $5 ($4 of which
benefits the Pink Pony Fund of The Ralph Lauren Foundation) from Sept.
28 through Oct. 10 and customers who purchase it will also receive a
special discount up to 25 percent on a wide assortment of merchandise at
most full-line Macy’s stores nationwide (with applied exclusions). Also
new to the campaign this year is the Pink Pony limited-edition
fragrance, “Ralph Lauren Tender Romance,” of which 15 percent of the
purchase price* will be donated to the Pink Pony Fund of The Ralph
Lauren Foundation. And finally, a special collection of t-shirts and
active wear will transform Polo Ralph Lauren shops into Pink Pony
destinations in 16 Macy’s locations across the country and online at Twenty-five percent of the purchase price of all
other Pink Pony products sold in the United States will benefit the Pink
Pony Fund of The Ralph Lauren Foundation for causes devoted to cancer
awareness, education and research. Since its launch in 2013, this
exclusive partnership has raised more than $5.5 million for the cause.

Pink Shop at

Macy’s online Pink Shop at will also offer a
specially-curated collection of incredible fashion and home brands
including Coach, Carolee, Charter Club, Guess, Ideology, KitchenAid,
Material Girl Active, Movado, Sunglass Hut, Thalia Sodi
and Under
with each donating a portion of the sale of special pink
merchandise to various organizations such as the Breast Cancer Research
Foundation (BCRF). And this year, Macy’s Ideology brand is pleased to
have made a $100,000 donation to BCRF and to have created a special
collection of active wear that promotes breast cancer awareness. From
hoodies and tank tops to graphic-tees, sweatshirts and leggings, these
special items spark inspiration to “Fight Like a Girl” and look good
while doing it. To learn more visit

Shoppers will even have the opportunity to freshen up their fall beauty
routines with finds from the industry’s most sought after cosmetic and
fragrance brands such as Bobbi Brown, Clinique, Conair, Estee Lauder and
The complete assortment of passionately pink items that
support the cause will be available online at beginning
Sept, 26.

BCRF Beauty Box

Because big things really do come in small packages, Macy’s is proud to
join the Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign
to support the Breast Cancer Research Foundation (BCRF) through the sale
of the BCRF Beauty Sampler, available in select Macy’s locations. Macy’s
will donate 20 percent to BCRF from now until Dec. 31, 2016 for each
sampler box purchased for $20. Each BCRF Beauty Sampler contains eight
travel-size samples from The Estée Lauder Companies’ favorite beauty

According to the American Cancer Society, more than 200,000 new cases of
invasive breast cancer (Stages I-IV) are diagnosed among women in the
United States in a year, resulting in approximately 40,000 deaths.
Breast cancer is the second leading cause of cancer death in women,
after lung cancer. Through various partnerships and joint efforts,
Macy’s maintains a steadfast dedication to finding a cure. This year’s
program is targeted to reaching customers in every aspect of their lives.

*Ralph Lauren Fragrances will donate to the Pink Pony Fund of The Ralph
Lauren Foundation 100 percent of the profits equal to approximately 15
percent of the purchase price for each “Ralph Lauren Tender Romance”
Pink Pony limited-edition fragrance purchased in the 50 United States,
Puerto Rico or Washington, D.C. through authorized distributors from
Oct. 1, 2016 to Oct. 31, 2016 with a minimum guaranteed donation of
$100,000 from the sale of these products. No portion of the purchase
price is tax deductible.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at 734 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®,
as well as spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy’s flagship stores — including Herald Square
in New York City, Union Square in San Francisco, State Street in
Chicago, and Dadeland in Miami and South Coast Plaza in southern
California — are known internationally and are leading destinations for
visitors. Building on a more than 150-year tradition, and with the
collective support of customers and employees, Macy’s helps strengthen
communities by supporting local and national charities giving more than
$69 million each year to help make a difference in the lives of our


Marissa Nicolaescu, 646-429-5232