The Television Academy Announces Comprehensive Digital Campaign with IMDb and People.com for the 68th Emmy® Awards Offering Viewers Behind-the-Scenes Access to TV’s Most Anticipated Night

LOS ANGELES–(BUSINESS WIRE)–The Television Academy today announced its extensive digital campaign
for the 68th Emmy Awards telecast beginning with Backstage
LIVE!,
the Television Academy’s free streaming online Emmy night
companion program. Featuring an all-access, behind-the-scenes pass to
the Sunday, September 18 LIVE telecast of the 68th Emmys at
8:00 PM ET / 5:00 PM PT on ABC, Backstage LIVE! also streams
simultaneously on Emmys.com, ABC.com and YouTube.com.


Backstage LIVE! viewers will enjoy unprecedented access to
multiple camera angles including:

  • Chase Sapphire Reserve Blue Room: Access to TV’s biggest
    stars as they mix and mingle before taking to the Emmy stage.
  • Thank You Cam: A first look at award winners fresh off the
    stage as they thank additional friends, family, colleagues and fans.
  • Host Cam: Host Marc Istook shares tweets from the fans with the
    winners throughout the evening.
  • emmy Photo Lounge: The night’s big winners and
    star-studded presenters pose for their official emmy Magazine
    portrait exclusively on Facebook Live!

All Backstage LIVE! content will be available for immediate
replay and repeat viewing in the weeks following the program on Emmys.com.
The Television Academy’s official site is an exceptional digital
showcase for all of the Academy’s activities and content including
exclusive photos and videos from the Emmy Awards, plus original videos
like “My Emmy Moment” and “Fashion Flashback,” along with original
content from Television Academy events throughout the year.

Time Inc.’s People and Entertainment Weekly
will host a bi-coastal live, red carpet streaming pre-show on the
television industry’s biggest night beginning at 6:00 PM ET/3:00 PM PT
from Los Angeles and New York. People Now’s Jeremy Parsons and
Andrea Boehlke will host the “People & EW Red Carpet Live”
streaming pre-show from their New York studios, while People
deputy editor JD Heyman and Associated Press correspondent Alicia
Quarles will report live from the Emmys® red carpet in Los
Angeles.

The “People & EW Red Carpet Live” pre-show will stream for
two hours on the People/Entertainment Weekly Network (PEN) free app,
People.com, and EW.com. In addition, the pre-show can also be streamed
on InStyle.com, Essence.com, and Time.com. The pre-show’s hosts and
correspondents will be socialing on Facebook, Twitter, Instagram, and
Snapchat throughout the evening using the hashtag #EmmysLive.

Additionally, IMDb (the world’s most popular and authoritative
source for movie, TV, and celebrity content) and the Television Academy
have joined forces to produce the official 68th Emmys online
post-show: IMDb Live After The Emmys, Presented by TCL. On
September 18, as the Emmy Awards telecast ends, IMDb will begin
reporting live from the Winners Walk inside the Emmy Media Center and
from an unprecedented location inside the Governors Ball. The show,
which will run over an hour, is slated to feature live interviews with
winners and presenters, recaps and expert analysis of show highlights,
social media fan Q&As, red carpet arrivals, Emmys show highlights
featured on a TCL 4K TV, and more. Included in the unique-to-IMDb
moments will be an unprecedented glimpse of Emmy winners as their
statuettes are personalized at the Governors Ball Winners Circle.

Hosts Dave Karger (IMDb special correspondent) and Jill Kargman (creator
and star of Bravo’s Odd Mom Out) will interview the night’s big
winners at IMDb’s Winner’s Walk set inside the Emmy Media Center. Rachel
Smith (co-host of Amazon’s Style Code Live) will report live from
inside the Governors Ball.

To watch IMDb Live After The Emmys, Presented by TCL on
September 18, visit IMDb.com,
IMDb.com/emmys
(IMDb’s Emmys special section), IMDb’s iOS and Android apps, IMDb’s
Facebook account
, and Emmys.com.
Follow the hashtag #IMDbLive on IMDb’s Twitter
and Instagram.

This Emmy Season, viewers can also follow the Emmys on all their
favorite social networks including:

Facebook:
Get fresh, new insight into the behind-the-scenes Emmys
action. During the September 18 Emmy telecast, look for exclusive
360 video content from Jimmy and the Television
Academy
, with exclusive video clips streaming live from the
Academy’s Facebook
Page
.

Instagram:
On Emmy Awards day, keep an eye on @TelevisionAcad
for exciting Boomerang videos of winners and presenters and @Instagram’s
IG Story that will take you inside all the action.

Twitter:
On Twitter, fans will have many ways to get a front row seat to the
Emmys. Tweeting with hashtags like #Emmys and #JimmyKimmel
will trigger a custom emoji celebrating the event. Viewers can Tweet fan
art of their favorite #Emmys nominees with #EmmysFanArt for a
chance to get their art autographed & shared from @TelevisionAcad.
During the 68th Emmys red carpet, full-length Twitter mirror photos will
be shared exclusively from @Chase and @TelevisionAcad and during the
telecast, @TelevisionAcad
will share GIFs from the star-studded audience and show not seen during
the broadcast.

Amy Poehler’s Smart Girls, co-founded by Amy Poehler and Meredith
Walker, will return to the 68th Emmy Awards with the viral
social media initiative #SmartGirlsAsk. Pioneered by Smart Girls
and Twitter and launched on last year’s red carpet in partnership with
the Television Academy, #SmartGirlsAsk is dedicated to elevating the
types of questions asked of celebrities on the red carpet and beyond. Tweet
with
#SmartGirlsAsk to submit your questions and find out the
answers from some of the top celebrities walking the red carpet.

Snapchat: The Emmys Live Story will ensure viewers feel like they
are a guest on the red carpet and at the show!

The 68th Emmy Awards, including the star-studded Red Carpet
preshow, will telecast live from the Microsoft Theater in Los Angeles,
Sunday, September 18 (7:00-11:00 PM ET/4:00-8:00 PM PT) on ABC. Emmy
Award-winning live television and event producer Don Mischer will
executive produce the broadcast hosted by Jimmy Kimmel.

Contacts

for IMDb
Emily Glassman, 206-266-8077
glassman@imdb.com