TITLE Boxing Club and Everlast Team Up to Dominate Boxing Fitness Franchise Space

Partnership Pairs Franchising and Retail Experts to Bring New Fitness
Concept & Boxing Products to Market

ANN ARBOR, Mich.–(BUSINESS WIRE)–Boxing+Club+International&index=1&md5=1130c4af23358a35763cd09ba7436dc7″ rel=”nofollow”>TITLE
Boxing Club International, the number one fastest-growing franchise
by Inc. Magazine, and Everlast, the global leader in boxing,
mixed martial arts and fitness related products, announced today a
partnership to develop an international fitness franchise, Everlast
Fitness and offer Everlast’s boxing products in domestic TITLE Boxing
Club locations.

The two powerhouse brands are joining together to form an international
relationship in Mexico with aggressive expansion plans to bring Everlast
Fitness worldwide. Everlast Fitness, a new international franchise
concept, will offer members the same boxing and kickboxing Power Hour
fitness classes as TITLE Boxing Club, in premiere fitness studios
internationally. In addition, members will now have the ability to
purchase both brands’ products from the retail areas located inside
domestic TITLE Boxing Clubs. Elite Fitness Brands will serve as the
holding company to both TITLE Boxing Club and Everlast Fitness,
utilizing the same core management group, franchise leadership and brand
efficiencies that led TITLE Boxing Club to be the number one
fastest-growing franchise. Elite Fitness Brands plans to take the highly
effective boxing and kickboxing workout global with both brands leading
the charge.

“With Everlast’s capabilities in worldwide product distribution and
TITLE Boxing Clubs position as the number one fastest-growing franchise,
the formation of Elite Fitness Brands presents mutual benefits to all
parties, including our franchisees,” said John Rotche, CEO of TITLE
Boxing Club International. “The addition of Everlast products sold in
our domestic clubs gives franchisees additional revenue streams and an
added benefit to offer members a choice in their fitness product
selections, which continues to set us apart from the competition.”

With Everlast’s roots firmly planted in product manufacturing and
distribution worldwide, and TITLE Boxing Club’s number one fastest
growing franchise ranking by Inc. Magazine, this international
fitness concept proves to be a mutually beneficial opportunity. TITLE
Boxing Club’s senior leadership team has a proven track record in
franchising multiple successful brands and formed Elite Fitness Brands
to offer their expertise in helping Everlast use its trusted brand name
to get into the franchise game. Similarly, TITLE Boxing Club will
benefit from the power of Everlast’s brand recognition, vast product
inventory and points of distribution.

“We are the oldest brand in the world for the sport of boxing and have
an extensive portfolio of world champion professional boxing and mixed
martial arts athletes. Coupling our experience within the boxing space
and extensive line of world-class products with TITLE Boxing Club’s
proven business model, we believe this partnership puts both brands in
the perfect position for long-term growth,” said Everlast CEO Neil
Morton. “As a 105-year-old company that was built on authenticity and
individuality, Everlast prides itself on only working with premiere
brands, and we are honored to partner with TITLE Boxing Club and its
proven track record in both fitness and franchising.”

About TITLE Boxing Club®

TITLE Boxing Club, a Franworth company, is a boutique fitness studio
that’s specialized in boxing and kickboxing fitness classes. The
100-pound heavy bags that are hanging in the sleek, modern clubs take a
beating from every day people who are looking to knock out stress, and
become the champion of their lives. Frequently seen on FOX News,
Bloomberg, Shape Magazine, Women’s Health and the Wall Street Journal,
everyone can’t help but take notice of this fun and fierce brand. The
company is currently ranked as the No. 1 Fastest-Growing Franchise by Inc.
Magazine
, and No. 230 on 2015’s Entrepreneur magazine 36th
Annual Franchise 500® list. TITLE Boxing Club is also ranked
No. 250 on the 2015 Inc. 5000 list of America’s fastest-growing,
privately-held companies and No. 347 on 2014 Franchise Times Top
200 (Plus 300) list. For more information on TITLE Boxing Club, visit www.TITLEBoxingClub.com.
To learn more about the fitness franchise opportunity, visit www.TITLEFranchise.com.

About Everlast

The preeminent brand in boxing since 1910, Everlast is the world’s
leading manufacturer, marketer and licensor of boxing, MMA and fitness
equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson
to current superstars Benson Henderson and Canelo Alvarez, Everlast is
the brand of choice for generations of world champion professional
athletes. Built on a brand heritage of strength, dedication,
individuality and authenticity, Everlast is a necessary part of the
lives of countless champions. Based in Manhattan, Everlast’s products
are sold across more than 75 countries and 6 continents. For more
information, visit www.everlast.com.

About Elite Fitness Brands

Elite Fitness Brands is headquartered in Overland Park, Kansas and is
one of the premiere wellness and fitness franchise organizations in the
United States. The company manages TITLE Boxing Club and Everlast
Fitness, which both franchise premiere, boutique boxing fitness studios
worldwide.

About Franworth

Franworth is a leading franchise management firm with years of
franchise experience accompanied by a proven track record of success.
The accomplished executive team is located in Ann Arbor, Michigan and
includes Managing Director and CEO John Rotche, CFE, Managing Director
David Barr, Chief Operating Officer Mike Skitzki, CFE, Chief Development
Officer Alex Roberts, CFE, and Partners Tom Lyons and Rick Washburn.
Franworth helps franchisors build a strong foundation, navigate their
acceleration, and create economic value for both franchisors and their
franchisees. The Franworth family of brands currently includes TITLE
Boxing Club, spavia day spa, Sweetwaters Coffee and Tea and Kalamata
Greek Grill. To learn more visit www.franworth.com.

Contacts

Fishman Public Relations
Julianne Kennelly, 847-945-1300
jkennelly@fishmanpr.com