TXU Energy Customers Start 2015 with More than $45 Million in Annual Loyalty Rewards

In all, 8-year-old Cash Back program has given eligible customers more than $215 million

Hundreds of thousands of Texas residents and businesses have started 2015 with a share of almost $46 million in loyalty rewards from TXU Energy.

TXU Energy Cash Back loyalty reward cards can be used for purchases anywhere debit or credit cards a ...

TXU Energy Cash Back loyalty reward cards can be used for purchases anywhere debit or credit cards are accepted. (Photo: Business Wire)

The annual payout – the largest in the program’s eight-year history – is based on the amount of electricity that eligible TXU Energy customers used in 2014. TXU Energy was the first electricity retailer in Texas to offer a loyalty rewards program. Since it started in 2007, the company has delivered more than $215 million to customers on Cash Back Loyalty Reward electricity plans.

“We always look forward to thanking eligible customers for their business with Visa® prepaid cards,” said Sydney Seiger, chief marketing officer for TXU Energy. “Electricity is a key part of all of our lives, and our customers tell us that they really appreciate getting a reward for something they do every day.”

To be eligible, a current TXU Energy customer must have been on a Cash Back plan in 2014. Customers who receive Cash Back cards can use them for all sorts of transactions, including groceries, gas, movies, shopping or charitable contributions. They also can contact TXU Energy by phone or online to have the rewards applied to their TXU Energy accounts.

“It’s always fun to see how customers use their rewards, and we love hearing from them about that on our Facebook page,” Seiger said.

About TXU Energy

TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004