UGG and Law Enforcement Unearth Bonanza of Fakes

Brand Supports Law Enforcement in Seizure of Counterfeit UGG Products
Worth More Than $700,000

NEW YORK–(BUSINESS WIRE)–#dontbefooled–In its continued push to protect its customers from the dangers of
counterfeit products, UGG® (a division of Deckers Brands, NYSE: DECK)
has once again prevailed this week on Long Island, NY. Partnering with
local and federal law enforcement agencies, the brand helped to identify
over 3,660 pairs of fake UGG® products meant to deceive its consumers.

National Counterfeit Operation Disrupted

While serving an eviction notice on Long Island for failure to pay rent,
law enforcement discovered an established counterfeit operation which
uncovered more than 3,660 pairs of counterfeit UGG® boots worth more
than an estimated $700,000. The raid disrupted an organized operation
that assembled and shipped counterfeit goods across the country. The
total seizure included counterfeits of other premium brands estimated to
be worth over $1 Million.

“As a leader in Intellectual Property Rights investigations, HSI is
committed to dismantling organizations that seek to sell inferior
counterfeit goods to unwitting consumers,” said Angel M. Melendez,
Special Agent in Charge of HSI New York which was involved in the raid.
“Our partnerships with industry help all of us in the end by
safeguarding the US economy as well as public safety.”

Counterfeit Education, Awareness and Protection

Keeping its customers at the center of everything it does, UGG® is
outspoken in educating consumers about the prevalence and methods of
counterfeit ecommerce websites, which continue to fool unsuspecting
customers. The brand’s Counterfeit Education tab on
provides tips on how to identify fakes and how to get reimbursed if you
fall victim, educates consumers on the dangers of supporting
counterfeiters, links to its dedicated social pages for reporting fake
sites and a list of authorized retailers who can guarantee authentic

“Since 2009, we have taken legal action against over 60,000 websites
selling counterfeit products, we have removed over 590,000 counterfeit
listings on various online sites such as Taobao and eBay and seized over
2.2 million counterfeit products before they entered the market,” says
Dave Powers, CEO and President of Deckers Brands. “We will continue to
support successful raids and website takedowns as these efforts are part
of our commitment to our customers.”

Impact of Counterfeiting

Many consumers may not know that buying counterfeit products has a
significant impact on the global economy, eliminating tens of thousands
of jobs with legitimate businesses and costing the economy an estimated
$600 billion of revenue a year. Worse yet, they are not accountable to
human rights and environmental regulations nor do they adhere to child
labor laws, anti-sweatshop laws, or restricted substances laws. This
puts workers, the environment and consumers at risk.

For more information on UGG® anti-counterfeit efforts or to verify or
report a site, please visit the brand’s dedicated anti-counterfeit
social community at®anticounterfeiting

About The UGG® Brand

Founded in 1978 in California, the UGG® brand has built a
reputation on luxury and comfort by using only the finest materials in
the world, employing the highest standards of craftsmanship, and
delivering new and innovative styles. The UGG® brand is
recognized as a premium lifestyle brand with more than $1 billion in
annual sales, offering men’s, women’s and kid’s footwear as well as
loungewear, outerwear, home products, cold weather accessories and
handbags. The brand’s concept and outlet stores offer the ultimate brand
experience with 137 locations worldwide, including New York, San
Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For
more information, visit our website, www.UGG®
@UGG®Australia #THISISUGG®

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed for
both everyday casual lifestyle use and high performance activities. The
Company’s portfolio of brands includes UGG®, Teva®,
Sanuk®, Ahnu®, and HOKA ONE ONE®.
Deckers Brands products are sold in more than 50 countries and
territories through select department and specialty stores, 142
Company-owned and operated retail stores, and select online stores,
including Company-owned websites. Deckers Brands has a 40-year history
of building niche footwear brands into lifestyle market leaders
attracting millions of loyal consumers globally. For more information,
please visit


Deckers Brands
Lindsey DiCola, 212-247-8552
Magnin, 212-247-8552