US Hispanic Media Inc., a Subsidiary of S.A. La Nación, Becomes Controlling Shareholder of impreMedia Special Message from impreMedia’s CEO, Monica Lozano

impreMedia announced today that US Hispanic Media Inc. (USHM), a

subsidiary of S.A. La Nación, has reached an agreement to become

impreMedia’s strategic and controlling shareholder. This agreement will

enable impreMedia to accelerate its transformation into a robust

multimedia company by combining impreMedia’s knowledge of and access to

the U.S. Hispanic market with USHM and La Nación’s know-how and

successful track record across print and online media platforms in Latin


“impreMedia has a strong history of quality content that deeply engages

audiences, local brands that resonate with the local communities they

serve, market knowledge and an entrepreneurial approach. These elements

constitute an outstanding platform for further development of new

products, with an aim to attract new audiences and become the first

choice for advertisers addressing the US Hispanic market,” stated

Eduardo Lomanto, USHM President.

Monica Lozano will remain CEO of impreMedia. Its editorial content will

remain under the direction and control of impreMedia’s newsroom staff,

and current management of impreMedia will also remain. In addition,

Francisco Seghezzo, former Corporate Planning Director of S.A. La

Nación, will join impreMedia as COO.

“Monica Lozano is a highly respected figure in Hispanic media and the

Hispanic community. Under her remarkable leadership, she has built a

powerful team and a strong portfolio of brands. Her expertise and

strategic insights are vital to us as we execute plans for growth and

diversification,” continued Mr. Lomanto.

The 2010 Census re-confirmed the undisputed importance of the U.S.

Hispanic market. The arrival of a prominent Latin American media company

signals the increased confidence of international firms in the exploding

U.S. Hispanic media market, and also in an established entity and

important player in the industry like impreMedia.

“USHM and La Nación bring both the expertise and resources needed to

take us to the next level. La Nación, established as a national

Argentine newspaper in 1870, has strong ties with the most important

newspapers in Latin America, and is a founding member of the Grupo de

Diarios America, an association that includes the most prestigious

papers of the region. During the last decade, it has been successful in

transforming its profile to also become a top magazine publisher and a

digital company with strong product offerings across all platforms, and

presence in several Latin American countries and Spain. Their recent

award from the Online News Association for ‘General Excellence in an

Online News Site’ is a testament to their digital prowess,” said Monica

Lozano, CEO of ImpreMedia.

Leading advertisers look to impreMedia to reach the growing Hispanic

market. According to Kantar, ten out of the top ten largest advertisers

all advertised with impreMedia in 2011. “impreMedia is one of the most

innovative media companies there is. We know we can turn to them not

only for reach and results but also for ‘the big idea’,” stated Steven

Wolfe Pereira, Executive Vice President and Managing Director of

MediaVest, MV42.

impreMedia, the No. 1 Hispanic news and information company in the U.S.

in print and a key online player, widely known for its top brands such

as La Opinión, El Diario and Vista, reaches 25% of all US Hispanics with

an audience size of almost 11 million and a footprint in 15 top Hispanic

markets. Over the past year it has experienced an unprecedented 34%

growth in total audience and has almost doubled its online audience.

Stephens Inc. acted as advisor of impreMedia.

About impreMedia


is the leading Hispanic news and information company in the U.S. in

online and print. impreMedia’s multi-platform offerings range from

online to video, social media, mobile and print. Twenty-five percent of

U.S. Hispanic adults use an impreMedia product. impreMedia is also the

nation’s largest Hispanic newspaper publisher with newspapers in top

U.S. Hispanic markets, reaching 15 markets total that represent 59% of

the U.S. Hispanic population. Its leading publications include La

Opinión in Los Angeles and El Diario La Prensa in New York. For more

information, visit:

impreMedia’s websites include:,,,,,,,,


About S.A. La Nación

S.A. La Nación is one of the most important media companies in

Argentina. It publishes the newspaper La Nación, one of the most

traditional and prestigious in Latin America. Its operations include

publishing magazines and managing news and information websites. Its

subsidiary Dridco runs online classified websites for jobs, real estate

and cars in Latin America and Spain. Its consolidated revenue reaches

$250 MM per year and it employs 1,500 people in all its companies.

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