Way Better Snacks expands tortilla chip line with new nacho variety

‘A Nacho Above’ debuts at Winter Fancy Food Show

MINNEAPOLIS–(BUSINESS WIRE)–It’s cheesy, it’s tasty and it’s headed west – Live
Better Brands’ new tortilla chip variety A Nacho Above will make its
debut at the Winter Fancy Food Show, held in San Francisco from Jan.
17-19.

The first new everyday flavor to be added to Way Better Snacks’ tortilla
chip line since March 2014, A Nacho Above joins eight other varieties
including fan favorites Sweet Chili and ‘Sweeet’ Potato. Producing
delicious, all-natural sprouted snacks under the Way Better Snacks
brand, Live Better Brands’ products include tortilla chips and sprouted
barley crackers.

Holding true to the brand’s standards and the new flavor’s moniker, A
Nacho Above is made with only the highest quality ingredients, such as
sprouted chia, flax seed and quinoa. The new chip gets its nacho-rific
flavor from organic cheddar cheese and a blend of herbs and spices
including pure sea salt, onion, garlic, paprika, black and red pepper.

The new variety was borne out of CEO Jim Breen’s desire to make a
favorite flavor “way better.” “When Way Better Snacks launched in 2011,
we showed snackers that flavorful chips don’t have to be greasy and
fake,” Breen said. “Our new flavor A Nacho Above is evidence that you
can enjoy a deliciously cheesy chip that’s made from simple, sprouted
ingredients.”

Developing a better-for-you nacho chip that meets Way Better Snacks’
high standards took several months of R&D and testing, perfecting the
right blend of cheese with the brand’s signature sprouted grains and
seeds. The new variety is non-GMO, gluten-free, 100% whole grain and
kosher OUD. A Nacho Above will arrive on shelves in January 2016 at
select Whole Foods Markets, and shortly thereafter at Sprouts Farmers
Markets and other stores. The product comes in a 5.5oz bag with a SRP of
$3.49.

Way Better Snacks will preview and sample A Nacho Above at booth #1686
of the Winter Fancy Food Show, held at San Francisco’s Moscone Center
Jan. 17-19. The brand will also sample its full tortilla chip line,
including the popular Sweet Chili, ‘Sweeet’ Potato, Sriracha and Black
Bean varieties.

About Live Better Brands, LLC:
A
pioneer in the natural food industry, Live Better Brands produces
all-natural snacks under the Way Better Snacks brand. We are guided by a
simple premise and steadfast promise: to make delicious products that
people can feel good about eating and sharing with others. This is done
by sourcing high quality ingredients and sprouting as many of them as
possible. Today, Way Better Snacks are available at fine retailers
throughout the U.S. and Canada. For more information visit gowaybetter.com.

Contacts

Kohnstamm Communications for Live Better Brands
Rachel
Jones-Pittier, 651-789-1269
Rachel@kohnstamm.com
or
Drew
Maakestad, 651-789-1275
Drew@kohnstamm.com