What’s up Moms Partners with aden + anais on Its First-Ever Branded Product

aden + anais x What’s Up Moms Silky Soft Swaddle Available Now

NEW YORK–(BUSINESS WIRE)–aden
+ anais
, creators of the original cotton muslin swaddling blankets,
today announced that it has partnered with the number one parenting
brand and network on YouTube, What’s
Up Moms
(WUM), on a first-of-its-kind branded product. Inspired by
WUM’s warm and sunny logo, the limited edition silky soft swaddle is
designed to bring comfort to babies and exceptional style to mom.

“We are thrilled to be able to partner with one of our favorite brands,
whose silky soft swaddles are staples at our homes. We know our audience
will love the quality, versatility and adorable pattern of the blanket
as much as we do,” said What’s Up Moms co-founders, Elle Walker and Meg
Resnikoff.

aden + anais’ silky soft muslin swaddle blanket combines breathability
and versatility with oh-so-soft viscose made from bamboo, making it the
most luxurious fabric to use on your baby’s delicate skin. The silky
soft swaddle is also extremely versatile and can be used as a stroller
cover, burp cloth, nursing cover and more.

Product Details:

  • soft: pre-washed and stays soft wash after wash
  • breathable: helps reduce the risk of overheating
  • generous size: 47″ x 47″
  • easy to care for: machine washable

Raegan Moya-Jones, co-founder and CEO of aden + anais said, “I’ve been
watching What’s Up Moms ever since they came on the scene and always
loved the humor that they inject into parenting. I’m so happy that aden
+ anais was able to collaborate with them on their first branded product
and hope that it is the first of many for them.”

Watch the exclusive What’s Up Moms video featuring the swaddle at: https://youtu.be/szTru_tFLe8.

The aden + anais x What’s Up Moms single silky soft swaddle retails for
$18 and is available at www.adenandanais.com.

About aden + anais
Since 2006, aden + anais has brought the
Australian legacy of cotton muslin to the forefront of modern baby care,
offering signature products that combine comfort and safety with style
and affordable prices. The award-winning collection includes a full
range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping
bags, nursery bedding, muslin clothing and more. aden + anais has sold
more than 25,000,000 swaddles in 65 countries worldwide. Brand
co-founder and CEO Raegan Moya-Jones is recognized for bringing global
awareness to the many benefits of swaddling and cotton muslin. She is
the author of swaddle love, an entertaining and practical guide full of
candid storytelling that explores the history, science, and techniques
of swaddling. For more information on aden + anais, please visit www.adenandanais.com.

About What’s Up Moms
With 1.25 million+ subscribers and over
35 million views per month, What’s Up Moms (WUM) is the #1 parenting
brand and network on YouTube, producing highly relatable how-to and
short form comedic videos geared towards parents. WUM is known for
creating premium quality branded content and partnerships with name
brands such as Kohler, Fruit of the Loom, Disney, Motts, Glad and Tide
for distribution across top-tier portals, social media and a growing
network of mom influencers. Current programming includes parenting tips,
family cooking, kids’ activities, mom hacks, DIY and comedic shorts. For
more information, visit: www.whatsupmoms.com.

Contacts

Godfrey Sanders PR for aden + anais
Kristina Godfrey, 949.933.3679
Kristina@godfreysanderspr.com
or
What’s
Up Moms
Liane Mullin
President / COO
liane@whatsupmoms.com