Yamaha Recognized Again for Excellence in Customer Satisfaction
MIAMI–(BUSINESS WIRE)–Yamaha Marine Group announced today from the Miami International Boat
Show® that the National Marine Manufacturers Association (NMMA®)
has again recognized Yamaha with a CSI Award for excellence in customer
satisfaction in the Outboard Engine category. This year’s award is the
sixteenth consecutive, an achievement no other outboard manufacturer can
claim.
In addition, Yamaha’s boat companies Skeeter® and G3®
Boats received awards. Skeeter was recognized in the Fiberglass Outboard
Boat category. G3 Boats was recognized in two categories: Aluminum
Outboard Boats and Pontoon Boats.
“NMMA’s® CSI Award is one of the most important in the marine
industry as it indicates we are delivering the best product and
experience we can to our customers,” said Ben Speciale, President,
Yamaha Marine Group. “The recognition is not earned alone but in
cooperation with our boat builders and dealers. We share this award with
them and are extremely proud of the accomplishment.”
NMMA® launched its Marine Industry CSI Award Program in 2001
to provide boat and engine manufacturers with an independently measured,
cost-effective tool to help improve customer satisfaction in the boating
industry. The program allows participating manufacturer companies to
monitor customer satisfaction on an ongoing basis and to create
benchmarks in the industry.
The National Marine Manufacturers Association (NMMA®) is the
leading association representing the recreational boating industry. NMMA®
member companies produce more than 80 percent of the boats, engines,
trailers, accessories and gear used by boaters in the United States. The
association is dedicated to industry growth through programs in public
policy, market research and data, product quality assurance and
marketing communications.
Yamaha Marine products are marketed throughout the United States and
around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports
its 2,000 U.S. dealers and boat builders with marketing, training and
parts for Yamaha’s full line of products and strives to be the industry
leader in reliability, technology and customer service. Yamaha Marine is
the only outboard brand to have earned NMMA’s C.S.I. Customer
Satisfaction Index award every year since its inception. Visit www.yamahaoutboards.com.
This document contains many of Yamaha’s valuable trademarks. It may also
contain trademarks belonging to other companies. Any references to other
companies or their products are for identification purposes only,
and are not intended to be an endorsement. NMMA is a registered
trademark of National Marine Manufacturers Association, Inc.
Contacts
Yamaha Marine Group
Heidi Weber, 770-420-5848
Mobile:
770-547-4748
Communications Coordinator
heidi_weber@yamaha-motor.com
or
Wilder+Wheaton
for Yamaha Marine Group
Neal Wheaton, 404-317-0698
neal.wheaton@gmail.com
