$10 Million Investment Planned for Toluna QuickSurveys
Revenues skyrocket for third consecutive year – fastest growing
digital insights platform
WILTON, Conn.–(BUSINESS WIRE)–Toluna,
the leading digital marketing research and technology business, has
announced the approval of a $10 million investment in the company’s
fast-growing, and widely-adopted QuickSurveys
product.
QuickSurveys is an on-demand, digital consumer insights platform – fully
integrated with Toluna’s global community of 9 million consumers.
QuickSurvey’s revenue is set to more than double in 2015 for the third
consecutive year. Clients include British Airways, Playtex, Beiersdorf,
and the list goes on.
In addition to a strong web-based DIY business, QuickSurveys is a
streamlined survey research infrastructure, which provides on-demand
survey creation and real-time targeting and respondent access to global
measurement companies including Nielsen and dunnhumby.
The investment in QuickSurveys will be used to fuel further growth by
appointing key staff, developing enhancements to market research
automation tools, and increasing marketing spend.
“At Toluna we are focused on developing methods to streamline the
creation of meaningful insight and deliver them in real-time. Toluna.com
is the world’s largest social voting community and via QuickSurveys we
can deliver the opinions of millions of community members on-demand 24
hours a day, seven days a week, 365 days a year” commented Frederic
Petit, CEO, Toluna.
Phil Ahad, Senior Vice President, Toluna QuickSurveys, said: “In
addition to being real-time, the QuickSurveys reporting and analysis
engine is second-to-none, which is why many of the world’s biggest
businesses turn to us for their market insights as they receive
on-demand access to consumer opinion.”
This announcement comes on the heels of several important corporate
milestones for Toluna, including the company’s 15 year anniversary, and
the launch of a groundbreaking Toluna.com Mobile App.
To learn more about Toluna, and our view of technology-inspired market
research visit www.toluna-group.com
and view our corporate video.
Notes to Editors
Funding was approved by ITWP Acquisitions LTD, a private investment
firm, and sole shareholder of Toluna. ITWP is owned by Verlinvest,
Invesco Perpetual (a private investment company, owned by families who
are part of AB-InBev control group) and Nielsen.
About Toluna
Leading digital marketing research and technology business, Toluna
brings together people and brands in the world’s largest social voting
community. As a leading all-in-one global source for actionable
insights, we help market researchers, insights professionals and
companies anywhere in the world make clearer and better business
decisions that drive better business results.
Our social voting community of more than 8.6+ million members spans more
than 46 countries, enabling our clients to develop a deeper
understanding of anyone, anywhere, anytime they need it.
Toluna provides the industry’s leading survey technology suite, enabling
hundreds of organisations worldwide to create online and mobile surveys,
manage panels and build their own online communities. Toluna products
include PanelPortal™
Online Communities and Toluna QuickSurveys™
and Toluna Analytics™.
With 17 offices in Europe, North America and Asia Pacific, Toluna works
with many of the world’s leading market research agencies, media
agencies and corporations.
Contacts
Press Contact
Janice Caston
janice.caston@toluna.com
Tel:
+1 203 846 5741
