OneSight Launches #UNBLUR Movement on World Sight Day to Help the
World See a Better Future
CINCINNATI–(BUSINESS WIRE)–According to a new study commissioned by OneSight, nearly two-thirds of
Americans are unaware that lack of access to vision care and eyeglasses
is a significant issue in the United States, believing this is a problem
that only plagues developing countries like Rwanda, Nicaragua and The
Gambia. The study, which examined Americans’ perception of undiagnosed
vision impairment, was commissioned by OneSight,
an independent nonprofit founded by Luxottica Group which is leading the
global movement to help the world see, and independent research firm,
Wakefield Research, in honor of World Sight Day 2016.
Watch the #UNBLUR Awareness Video here: https://www.youtube.com/watch?v=HYS1t5FJm6k&feature=youtu.be
There are one in seven people around the world who are living without
access to an eye exam or pair of glasses. In the U.S., one in four
students has an undiagnosed vision problem significant enough to impact
their academic performance. Despite the magnitude of the global vision
care crisis, only 35 percent of Americans realize this issue exists,
much less in their own backyards.
While they may not be aware of how many people in the U.S. can’t receive
an eye exam or pair of glasses, Americans can imagine the practical and
emotional consequences of lacking access to clear vision. When asked
what issues they may face if they had visual problems that kept them
from seeing clearly, 60 percent said that they would lose their
independence and many fear that it would impact other aspects of their
life, including being less productive at work or school (41 percent),
earning a living (43 percent) or facing new medical issues (31 percent).
Respondents also believed they would feel limited (41 percent),
depressed (34 percent) or helpless (33 percent). For the 1.1 billion
people living without access to an eye exam or pair of glasses, these
challenges are an every-day reality.
This World Sight Day (October 13, 2016), OneSight is bringing awareness
to the vision care crisis with the launch of their #UNBLUR campaign.
#UNBLUR is a digital movement that unites people around the world to
show first-hand what lack of access to vision care looks like and how a
pair of glasses can have a life-changing impact. Access to vision care
and a new pair of glasses could empower a student to reach their full
potential, a parent to better connect with their children, or a provider
to get a better job and increase their earning potential.
From Australia to India to South Africa, OneSight is igniting a global
movement to #UNBLUR Life by driving advocacy and funds to help provide
eye exams and glasses to the 1.1 billion people across the world who
need glasses, but lack access. OneSight is encouraging everyone to join
the global #UNBLUR movement by:
Donating $10 at www.onesight.org/donate;
$10 can help provide a pair of glasses to a person in need.
Watching and sharing the #UNBLUR 360 virtual reality video at www.onesight.org/unblur
to see how clear sight can empower someone to reach their full
Joining the #UNBLUR Twitter party on October 13, 2016, at 2 p.m. ET/11
a.m. PT to be a part of the global conversation and learn how you can
#UNBLUR Life for someone in need.
“At OneSight, we’re doing everything we can to #UNBLUR Life for the 1.1
billion people who lack access to an eye exam and a pair of glasses,”
said Mony Iyer, OneSight’s executive director. “We’ve seen first-hand
how clear vision has the power to unlock potential and change how
someone sees their future. We know that access to vision care can become
readily available to every community and country and we will not stop
until the world can see.”
OneSight is committed to making access to clear vision a reality through
immediate and long-term solutions for underserved communities worldwide.
Together with volunteers and partners, OneSight provides same-day access
to vision care and establishes permanent clinics staffed by local,
capable partners to serve each community’s distinct needs. This week
OneSight has charitable clinics in the U.S. (Salt Lake City, Utah),
Australia and in South Africa that will provide underserved children and
adults with comprehensive eye exams and glasses.
Knowing the impact clear vision can have on someone’s future,
industry-leading optical brands are also rallying behind the digital
movement to #UNBLUR Life, including: Glasses.com, LensCrafters, Oakley,
Pearle Vision, Sears Optical, Sunglass Hut and Target Optical.
Additional Survey Findings:
Nearly 60 percent of Americans (56 percent) would miss seeing their
family members’ or friends’ faces the most if they had impaired vision.
Four in ten Americans (41 percent) say they would miss nature or
Nearly one in four (23 percent) fear they would lose social
connections like friends and family members.
Only 9 percent of people say they would miss interactive technologies
such as social media or video games.
The survey reveals the responses from 1,000 U.S. national representative
adults aged 18+, to determine American’s awareness of vision care issues
in the U.S. The survey was conducted from September 13 – September 19,
2016, using an email invitation and an online survey. Quotas have been
set to ensure reliable and accurate representation of the U.S. adult
population 18 and older. The margin of error for results is +/- 3.1%.
OneSight, a global nonprofit 501(c)(3) sponsored and founded by
Luxottica, is dedicated to providing sustainable access to a
comprehensive eye exam and quality eyewear to those in need around the
world. Over the past 28 years, OneSight has helped 9 million people in
46 countries and 49 states see clearly. With the help of dedicated
partners, there are 23 permanent vision centers operating today,
providing ongoing access to vision care to nearly 5 million people. That
number will grow to over 20 million people by 2020. For more
information, visit www.onesight.org.
About World Sight Day
World Sight Day is a global day of awareness to focus attention on
blindness and visual impairment. It is coordinated annually by the
International Agency for the Prevention of Blindness (IAPB). On World
Sight Day, IAPB raises public awareness of blindness and vision
impairment as major international health issues. For more information,