Albertsons Companies Names IRI as Its Preferred Market Share, Consumer Panel and Strategic Insights Provider

CHICAGO–(BUSINESS WIRE)–IRI, the global leader in innovative solutions and services
for consumer, retail, media and over-the-counter health care companies,
announced today that Albertsons Companies, the second largest grocery
chain in the United States, has selected IRI as its preferred partner
for point-of-sale data, consumer panel insights and strategic growth
initiatives to support joint business collaboration.

Under the agreement, IRI will become Albertsons Companies’ preferred
insights provider of category hierarchy and geographies data, which will
help the grocer create a single source of truth for shopper and market
information. Albertsons Companies has more than 2,200 grocery stores
across 33 states and the District of Columbia under well-known banners,
including AlbertsonsSafewayVons
and Jewel-Osco.

IRI will work with Albertsons to facilitate collaboration between
Albertsons Companies and its manufacturer partners to make better and
faster decisions, founded in data and insights. For Albertsons’
manufacturer partners, this new partnership provides access to expanded
and fully integrated datasets from the 18 banners that make up
Albertsons Companies for increased ability to drive growth.
Manufacturers will have access to shopper insights that more accurately
reflect shopper attitudes and behaviors, so they can make better, more
informed decisions regarding all critical product and market questions,
such as new product development, pricing, packaging, and advertising and
promotions.

Albertsons Companies selected IRI because of its focus on growth,
best-in-class shopper data, integrated data with easy-to-use
applications, proprietary purchase propensity modeling at the store and
household levels, prescriptive analytics and the quality of its people.

“Albertsons’ new relationship with IRI is designed to help us achieve
our goals of not only driving growth, but delighting our customers,”
said Shane Sampson, executive vice president, chief marketing and
merchandising officer, Albertsons Companies LLC. “And by integrating our
data with IRI’s technology, we’ll also be able to collaborate with our
valued suppliers to drive effective merchandising strategies.”

IRI will provide Albertsons with its Liquid Data technology
platform that integrates best-in-class data, including premium causal
data (weather, gas and economic), integrated perishables data, health
and wellness attributions as well as IRI’s proprietary shopper
segmentations.

“We are thrilled to partner with Albertsons Companies, a true powerhouse
in the grocery industry,” said Andrew Appel, president and chief
executive officer, IRI. “The marketplace for grocery retailers is
increasingly competitive and complex, so one of the key ways retailers
will win in this environment is through the strategic use of data,
technology and prescriptive analytics. IRI has been hard at work in
developing market-leading solutions for retailers, and we’ll help
Albertsons understand what their shoppers are doing both inside and
outside of their stores and unlock new pockets of growth.”

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as The Boston Consulting Group, comScore, Experian,
GfK, Gigwalk, GuestMetrics,
Ipsos, Kantar, MasterCard
Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle,
SPINS, Univision 
and others.

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand cloud-based technology platform, IRI helps to
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at www.iriworldwide.com.

Contacts

IRI Contact:
Shelley Hughes, +1 312.474.3675
Shelley.Hughes@IRIworldwide.com