Amazon Debuts Original Live-Action Kids Series Just Add Magic on January 15

Based on Cindy Callaghan’s book of the same name, Just Add Magic
stars Olivia Sanabia, Abby Donnelly, Aubrey Miller and Judah Bellamy,
and is executive produced by Andrew Orenstein

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon today announced its brand-new original live-action
kids series aimed at children aged 6 through 11, Just Add Magic,
is scheduled to premiere on Friday, January 15 on Prime Video in the US
and UK. Based on amazon.com%2FCindy-Callaghan%2Fe%2FB00442UAGE&esheet=51239009&newsitemid=20151208005913&lan=en-US&anchor=Cindy+Callaghan&index=1&md5=ec9a9db79cd9fb50bc1b0974f5e98906″ rel=”nofollow”>Cindy
Callaghan’s book
of the same name, Just Add Magic is a single-camera live-action
series executive produced by Andrew
Orenstein
(Malcolm in the Middle) and Joe
Nussbaum
(George Lucas in Love, Awkward) and directed by
Nussbaum. Starring Olivia
Sanabia
(Extant), Abby
Donnelly
(Suburgatory), Aubrey
Miller
(Austin & Ally), and Judah
Bellamy
(Home), the series follows Kelly (Sanabia) and her
two best friends Darbie (Donnelly) and Hannah (Miller) as they stumble
upon a mysterious cookbook in Kelly’s attic and discover the recipes in
this book are far from ordinary—they’re magical.

In the premiere episode of Just Add Magic, when it’s revealed
that this ancient cookbook may not have shown up by accident, Kelly and
her friends attempt to use the recipes to release Kelly’s grandmother
from a powerful curse, and soon realize that every recipe they make
comes with a hefty price. As they work together to uncover more clues
around Grandma’s mystery, they learn that they can’t always cook their
way out of every problem. The season finds the trio unraveling the
mystery in how to save Kelly’s grandmother, but along the way they serve
up magical dishes that are more than just sweet confections: a Lost and
Found-ue spell to bring the neighbors’ dog back, a Bitter Truth Truffle
that makes Kelly’s mother become excessively honest and Mind Peering
Peppermints to learn more about who cursed Grandma.

“We’re thrilled to debut Just Add Magic to our customers next
month, and feel the storytelling and sensibility of the show will be a
welcome addition to our live-action slate,” said Tara Sorensen, Head of
Kids’ Programming at Amazon Studios. “Kids will connect with Kelly,
Darbie and Hannah as they embark on a journey to unlock the mystery
behind the magic determined to lift Kelly’s grandmother’s curse.”

“It’s exciting to see the novel Just Add Magic adapted to the
screen,” said Cindy Callaghan. “Kelly, Hannah and Darbie are really fun
girl-next-door types, and I think today’s kids and tweens will enjoy
sharing in their adventures.”

Prime members can now watch the first episode of Just Add Magic at
http://amzn.to/1NqOozC–and
beginning January 15, they can stream all 10 episodes at no additional
cost to their Prime membership with the Amazon Video app for TVs,
connected devices, mobile devices, or online. Prime members can also
download the series for offline viewing on iOS, Android and Fire devices
at no additional cost. In addition to SD and HD, the series is also
available in 4K Ultra HD on Amazon Fire TV and compatible smart TVs from
Samsung, LG and Sony. Customers who are not already Prime members can
sign up for a free 30-day trial at amazon.com/prime.
Just Add Magic will also be available as part of Amazon FreeTime
Unlimited, the all-you-can-eat subscription service designed from the
ground up for kids. FreeTime Unlimited is available exclusively
on Amazon devices including Amazon Fire TV and Fire tablets, and a
year-long subscription is included with every Fire Kids Edition.

Just Add Magic also stars Catia
Ojeda
(Grey’s Anatomy) as Mrs. Quinn, Andrew
Burlinson
(Parks and Recreation) as Mr. Quinn, with Dee
Wallace
(E.T. the Extra-Terrestrial) as Grandma and Amy
Hill
(50 First Dates) as Mama P. Guest stars include Brady
Reiter
(100 Things to Do Before High School) as Charlotte, Matt
Knudsen
(The League) as Coach Richards, Aidan
Lovekamp
(Scandal) as Buddy, and Ellen
Karsten
(Camp Takota) as Ms. Silvers. Pixie
Wespiser
(Good Luck Charlie) serves as Producer and Frank
Merwald
(Two and a Half Men) and Kim
Tushinsky
(Good Luck Charlie) serve as Associate Producers.

About Amazon Video

Amazon Video includes tens of thousands of movies and TV episodes
available on Prime Video at no additional charge to Prime members, as
well as access to hundreds of thousands of titles to buy or
rent. Amazon Video is the only service in the world that brings
customers both of these options in one place.

Prime Video, available on Amazon Video, lets Prime members enjoy
binge-worthy TV shows including Amazon Original Series airing now such
as the multi-Golden Globe-winning and Emmy-winning series Transparent, the
critically acclaimed The Man in the High Castle, Red
Oaks,
 Hand of GodBosch, Catastrophe and Mozart in
the Jungle
 as well as hit series like Sex and the City,
VeepGirlsThe SopranosEntourageCurb
Your Enthusiasm
 and The Wire. Prime Video also
offers members blockbuster movies such as Transformers: Age of
Extinction
Teenage Mutant Ninja TurtlesJack
Ryan: Shadow Recruit
Star Trek Into Darkness and The
Hunger Games: Catching Fire
, among others. Prime members have access
to a collection of kids shows including Amazon Original Series AnnedroidsGortimer
Gibbon’s Life on Normal Street
, the Annecy, Annie and
multi-Emmy Award-winning Tumble Leaf, and Wishenpoof, as
well as popular shows from Nickelodeon and Nick Jr. including SpongeBob
SquarePants
Dora the ExplorerTeam Umizoomi, and Blue’s
Clues
.

Prime members can look forward to new and returning original series
premiering this year such as the second season of Transparent on
December 11, along with Mozart in the Jungle premiering on
December 30. Coming in 2016 will be the second seasons of Bosch and
romantic comedy Catastrophe, along with the debut season of The
New Yorker Presents
and Mad Dogs.

Amazon Video can be accessed through the Amazon Video app on TVs,
connected devices and mobile devices, or online at Amazon.com/amazonvideo.
Prime Video titles can also be downloaded for offline enjoyment—the only
subscription streaming service to offer this functionality. Customers
who are not already Prime members can sign up for a free trial at Amazon.com/prime.

Amazon Prime is an annual membership program for $99 a year that offers
customers unlimited Free Two-Day Shipping on more than 20 million items
across all categories, unlimited Free Same-Day Delivery on more than a
million items in 16 metro areas, unlimited streaming of tens of
thousands of movies and TV episodes, more than one million songs, more
than one thousand playlists and hundreds of stations with Prime Music,
early access to select Lightning Deals all year long, free secure,
unlimited photo storage in Amazon Cloud Drive with Prime Photos and
access to more than 800,000 books to borrow with the Kindle Owners’
Lending Library. In addition, Prime members in select cities receive one
and two hour delivery through Prime Now on tens of thousands of items
through a mobile app. Not a member? Start a free trial of Amazon Prime
at amazon.com/prime.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com,
Inc.
Media Hotline: 206-266-7180
www.amazon.com/pr