AMC Theatres® Newly Redesigned Rewards Program – AMC Stubs – Sees 42% Membership Increase in Just Two Months, Hits Record High 4 Million Active Member Households

Sigue a La Opinión en Facebook

New members are enrolling in AMC Stubs at more than 11 times the
number of enrollments during the same period last year

LEAWOOD, Kan.–(BUSINESS WIRE)–AMC Theatres® (NYSE:AMC) today announced that approximately two months
after enhancing the benefits of its paid membership tier and adding a
free tier to its rewards program, AMC Stubs, the Company has added more
than 1.2 million households, hitting an all-time high of four million
active member households.

Active memberships are defined as an enrollee or someone in an
enrollee’s family having attended a movie at an AMC theatre within the
current or past calendar year.

Since the launching in July of a thoroughly re-designed program, AMC
Stubs’ two tiers, AMC Insider and AMC Premiere, combined to add more
than 1.2 million new active family memberships in the last few weeks of
the busy summer season. Given a continuation of this pace, the AMC Stubs
membership base is likely to more than double year over year by the
start of the 2017 summer movie season.

The number of new AMC Stubs members continues to climb daily at a brisk
pace. New members are enrolling in the new AMC Stubs program at a rate
more than 11 times the number of enrollments during the same period last
year.

“The new AMC Stubs has opened strong and to enthusiastic reviews from
our guests,” said Adam Aron, CEO and President, AMC Theatres.
“Moviegoers want to be recognized and rewarded for coming to theatres,
and the response to our new and improved AMC Stubs program has far
exceeded even our most optimistic expectations.”

“The expansive growth of AMC Stubs provides AMC with a much larger
database of identified moviegoers, and a better insight into their movie
preferences,” said Stephen Colanero, Executive Vice President and Chief
Marketing Officer, AMC. “This enables AMC to have both a larger and a
more focused marketing capability to support the movies of our Hollywood
studio partners.”

In early July, AMC launched AMC Insider, a free tier to the rewards
program that is increasing the number of AMC guests who are rewarded for
simply coming to the movies. AMC Insider benefits include free refills
on large popcorn, up to $2 off tickets every Tuesday, a free large
popcorn birthday gift and 20 points earned for every dollar spent.

The company’s paid tier, AMC Premiere, also saw a refresh that included
the addition of new guest benefits. For a $15 annual membership fee, AMC
Premiere members enjoy express service with specially marked shorter
lines at the box office and concession stand, free size upgrades on
popcorn and soda, a free refill on large popcorn, up to $5 off movie
tickets on Tuesdays, a birthday gift (free large popcorn and soda), no
online ticket fees and 100 reward points for every $1 spent.

Every AMC Stubs member earns $5 to spend at the box office and
concession stand for 5,000 points earned, and receives access to
exclusive offers, screenings and more. For information about AMC Stubs
and to sign up, guests can inquire at their local AMC theatre or at amctheatres.com/amcstubs.

About AMC Theatres

AMC (NYSE: AMC) is the guest experience leader with 386 locations and
5,334 screens located primarily in the United States. AMC has propelled
innovation in the theatrical exhibition industry and continues today by
delivering more comfort and convenience, enhanced food & beverage,
greater engagement and loyalty, premium sight & sound, and targeted
programming. AMC operates the most productive theatres in the country’s
top markets, including No. 1 market share in the top three markets (NY,
LA, Chicago) http://www.amctheatres.com.

Forward-Looking Statements

This press release includes “forward-looking statements” within the
meaning of the “safe harbor” provisions of the United States Private
Securities Litigation Reform Act of 1995. Forward-looking statements may
be identified by the use of words such as “forecast,” “plan,”
“estimate,” “will,” “would,” “project,” “maintain,” “intend,” “expect,”
“anticipate,” “strategy,” “future,” “likely,” “may,” “should,”
“believe,” “continue,” and other similar expressions that predict or
indicate future events or trends or that are not statements of
historical matters. Similarly, statements made herein and elsewhere
regarding the pending acquisitions of Odeon & UCI and Carmike Cinemas
(collectively “the targets”) are also forward-looking statements,
including statements regarding the anticipated closing date of the
acquisitions, the source and structure of financing, management’s
statements about effect of the acquisitions on AMC’s future business,
operations and financial performance and AMC’s ability to successfully
integrate the targets into its operations. These forward-looking
statements are based on information available at the time the statements
are made and/or management’s good faith belief as of that time with
respect to future events, and are subject to risks, trends,
uncertainties and other facts that could cause actual performance or
results to differ materially from those expressed in or suggested by the
forward-looking statements. These risks, trends, uncertainties and facts
include, but are not limited to, risks related to: the parties’ ability
to satisfy closing conditions in the anticipated time frame or at all;
obtaining regulatory approval, including the risk that any approval may
be on terms, or subject to conditions, that are not anticipated;
obtaining the Carmike stockholders approval for the Carmike transaction;
the possibility that these acquisitions do not close, including in
circumstances in which AMC would be obligated to pay a termination fee
or other damages or expenses; related to financing these transactions,
including AMC’s ability to finance the transactions on acceptable terms
and to issue equity at favorable prices; responses of activist
stockholders to the transactions; AMC’s ability to realize expected
benefits and synergies from the acquisitions; AMC’s effective
implementation, and customer acceptance, of its marketing strategies;
disruption from the proposed transactions- making it more difficult to
maintain relationships with customers, employees or suppliers; the
diversion of management time on transaction-related issues; the negative
effects of this announcement or the consummation of the proposed
acquisitions- on the market price of AMC’s common stock; unexpected
costs, charges or expenses relating to the acquisitions; unknown
liabilities; litigation and/or regulatory actions related to the
proposed transactions; AMC’s significant indebtedness, including the
indebtedness incurred to acquire the targets; execution risks related to
the integration of Starplex Cinemas into our business; our ability to
achieve expected synergies and performance from our acquisition of
Starplex Cinemas; AMC’s ability to utilize net operating loss
carry-forwards to reduce future tax liability; increased competition in
the geographic areas in which we operate and from alternative
film-delivery methods and other forms of entertainment; continued
effectiveness of AMC’s strategic Initiatives; the impact of shorter
theatrical exclusive release windows; our ability to attract and retain
senior executives and other key personnel; the impact of governmental
regulation, including anti-trust investigations concerning potentially
anticompetitive conduct, including film clearances and participation in
certain joint ventures; unexpected delays and costs related to our
optimization of our theatre circuit; failure, unavailability or security
breaches of our information systems; operating a business in markets AMC
is unfamiliar with; the United Kingdom’s exit from the European Union;
and other business effects, including the effects of industry, market,
economic, political or regulatory conditions, future exchange or
interest rates, changes in tax laws, regulations, rates and policies;
and risks, trends, uncertainties and other facts discussed in the
reports AMC has filed with the SEC. Should one or more of these risks,
trends, uncertainties or facts materialize, or should underlying
assumptions prove incorrect, actual results may vary materially from
those indicated or anticipated by the forward-looking statements
contained herein. Accordingly, you are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the
date they are made.

Forward-looking statements should not be read as a guarantee of future
performance or results, and will not necessarily be accurate indications
of the times at, or by, which such performance or results will be
achieved. For a detailed discussion of risks, trends and uncertainties
facing AMC, see the section entitled “Risk Factors” in AMC’s Annual
Report on Form 10-K, filed with the SEC on March 8, 2016, and the risks,
trends and uncertainties identified in their other public filings. AMC
does not intend, and undertakes no duty, to update any information
contained herein to reflect future events or circumstances, except as
required by applicable law.

Contacts

AMC Theatres
Ryan Noonan, 913-213-2183
rnoonan@amctheatres.com