LONDON–(BUSINESS WIRE)–$BEI #BabyProducts–According to the latest market study released by Technavio,
baby bath products market is expected to grow at a CAGR
of close to 6% during the forecast period.
This research report titled ‘Global
Baby Bath Products Market 2016-2020’ provides an in-depth
analysis of the market in terms of revenue and emerging market trends.
This market research report also includes up to date analysis and
forecasts for various market segments and all geographical regions.
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The report categorizes the global baby bath products market into three
major product segments. They are:
- Baby bath soaps and washes
- Baby shampoos and conditioners
- Baby bath accessories
Global baby bath soaps and washes market
The segment includes baby bath soaps, baby body washes, and baby bubble
washes. APAC was the market leader with the largest share in the global
baby bath soap market and accounted for 50.46% of the market by revenue
in 2015. The region is predicted to remain strong in 2020, by which
point it is expected to hold about 53.16% of the market by revenue. This
can be attributed to the prevailing infant population, growth in online
buyers, rising literacy, growing awareness about buying quality
products, and an increase in brand awareness. For instance, the
relaxation of the one child policy in China in January 2016 is expected
to have a great effect on the number of babies in the country. The baby
population in Beijing is expected to increase by 580,000 between 2017
and 2021. The baby bath soap market was valued at USD 2.34 billion in
2015 and is expected to grow at a CAGR of 5.73% during the forecast
Global baby shampoos and conditioners market
Babies require special but simple hair care. The scalp of infants are
fragile and hair follicles are in the developing stage so they require
gentle hair care. Vendors are coming up with reformulated baby shampoos
that are formaldehyde-free so as to be less irritating to babies’ eyes.
Johnson & Johnson is one vendor providing such shampoos and conditioners.
“Parents prefer soft, gentle, mild, non-greasy shampoos and conditioners
for their children. When choosing baby shampoos and conditioners, they
look for hypoallergenic, dermatologically tested, and alcohol-free and
soap-free products. Scented and perfumed shampoos for infants are
avoided,” says Brijesh Kumar Choubey, a lead analyst at Technavio for
research on baby
The report also states that a few of the products available are Aveeno
Pure Renewal Shampoo, Bee Mine Moisturizing Shampoo, and Curls
Curlicious Cleansing Cream. As a result, there is increased demand for
organic baby shampoos and conditioners that are safe to use. The baby
shampoos and conditioners market was valued at USD 1.63 billion in 2015
and will reach USD 2.22 billion by 2020, growing at a CAGR of 6.37%.
Global baby bath accessories
The global baby bath accessories segment consists of the following
categories: baby bathtubs and seats, baby bath toys, and other
accessories. It was valued at USD 729.3 million in 2015 and will reach
USD 936.3 million by 2020, growing at a CAGR of 5.12%.
According to the report, American parents spend an average of USD 12,000
on their babies in the infant’s first year. Some of the dominant
companies have hit record-breaking numbers since 2014, as parents are
ready to spend more than ever before on the baby products. Bed Bath &
Beyond Inc. has seen its sales double since it acquired BuyBuy Baby
in 2007. Babies”R”Us has expanded its footprint to 224
stores, carries more than 20,000 products, and brought in revenue of USD
654 million in 2015. These initiatives by vendors have enhanced the
sales of baby bath products.
The top vendors highlighted by Technavio’s research analysts in this
- Johnson & Johnson
- Mamas and Papas
Browse Related Reports:
Baby Oral Care Market 2016-2020
Baby Wipes Market 2016-2020
Baby Bath Soap Market 2016-2020
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