BACARDÍ®, GREY GOOSE® and MARTINI® Named “Most Recommended Liquor Brands” by Women

Recognized with the Women’s Choice Award® as America’s Most
Recommended Rum, Vodka and Vermouth

HOLLYWOOD & CORAL GABLES, Fla.–(BUSINESS WIRE)–As the leading advocate for female consumers, WomenCertified Inc. is
delighted to honor BACARDÍ
rum, GREY
vodka and MARTINI
vermouth with the 2015 Women’s
Choice Award
seal as “America’s Most Recommended” rum, vodka and
vermouth. This award designation is based on a national survey of
thousands of women across the United States who were asked to select the
brands they would most highly recommend to family and friends.

“The Women’s Choice Award’s mission is to identify which brands are most
recommended by women,” said Delia Passi, CEO and Founder. “By carrying
the Women’s Choice Award seal, the iconic brands of BACARDÍ, GREY GOOSE
and MARTINI signify their commitment to empower women to make smart
buying choices.”

“It’s truly an honor to have these three brands selected as the go-to
alcohol beverage choices for consumption and entertaining by women all
over the United States,” said Pete Carr, Regional President for Bacardi
in North America, the marketing, import and distribution arm of one of
the world’s leading spirits and wine producers. “These recommended
ratings take trust to a whole new level from some of the most discerning
U.S. consumers – women.”

According to the 2015 Marketing to Women Conference, research shows that
women are more likely to purchase a product if they have a
recommendation from their family, friends or peers. Furthermore, in a
Nielsen survey titled “Global
Trust in Advertising
,respondents said they trusted
recommendations above all other forms of advertising.

“When a woman is willing to recommend a brand or service to others, it
means that business or brand has earned her loyalty. Those are the
businesses and brands we wish to recognize for their efforts and
commitment to the No. 1 consumer – women,” adds Passi.

As the chief decision makers for the home, women represent an economic
powerhouse, making over 85% of the consumer purchases (in the U.S.) and
influencing over 95% of total goods and services (Competitive Edge
Magazine and EPM’s Marketing to Women, 2015).

Women are earning, spending, and influencing spending at a greater rate
than ever before, accounting for $7 trillion in consumer and business
spending in the U.S. (Steven Parker Jr., 2014). Over the course of a
family’s life, 90% of married women will control its wealth. (Marketing, 2015).

“We are pleased to know that women consumers nationwide not only enjoy,
but also recommend BACARDÍ, GREY GOOSE and MARTINI for their quality and
great taste,” added Carr.

About Women’s Choice Award®

The Women’s Choice Award sets the standard for helping women make
smarter purchasing choices. The company and its awards identify the
brands, products and services that are most recommended and trusted by
women. Additionally, they recognize those that deliver a
recommendation-worthy customer experience. Awards are based on surveys
of thousands of women, as well as research conducted in partnership with
the Wharton School of the University of Pennsylvania. As the leading
advocate for female consumers, WomenCertified Inc., home of the Women’s
Choice Award, created the first national award based on the ratings and
preferences of women.

About BACARDÍ® Rum

In 1862, BACARDÍ revolutionized the spirits industry when founder Don
Facundo Bacardí Massó began producing his remarkable light-bodied,
smooth rum. The unique taste of BACARDÍ inspired cocktail pioneers to
invent some of the world’s most famous drink recipes including the
Mojito, the Daiquirí, the Cuba Libre, the Piña Colada, and the
Presidente. BACARDÍ Superior rum has won more than 550 awards for
quality and taste making it the world’s most awarded rum. Today, BACARDÍ
is mainly produced in Puerto Rico, following the production legacy set
forth by Don Facundo Bacardi Massó – crafted in a five step distillation
process, mellowed in American white oak barrels, and filtered five times
for unparalleled quality and smoothness.

About GREY GOOSE® Vodka

Every aspect of the creation of GREY GOOSE is focused on crafting vodka
of unmatched quality. The creation of GREY GOOSE begins with the very
best ingredients from France – soft winter wheat from the Picardy
region, le grenier a ble (the breadbasket of France) and spring water
from Gensac-La-Pallue, in the Cognac Arrondissement (Region), which is
naturally filtered through limestone. A unique distillation process
brings out the naturally superior characteristics of these ingredients.
From field-to-bottle, the expertise of the GREY GOOSE Maître de Chai
(Cellar Master), Francois Thibault, ensures an unparalleled smoothness
and exceptional taste to the connoisseur palate. The GREY GOOSE
portfolio is comprised of GREY GOOSE vodka, GREY GOOSE La Poire, GREY
GOOSE L’Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY
GOOSE Le Melon flavored vodkas, and GREY GOOSE VX spirit drink.

About MARTINI® Vermouth

One of the most iconic brands in the world, MARTINI is the leading name
in Italian winemaking and a purveyor of the highest quality aromatized
and sparkling wines. The award-winning, vibrant and bittersweet taste of
the MARTINI range is the result of secret blends of more than 40
botanicals sourced from the finest locations across the globe. The
MARTINI portfolio includes: MARTINI Bianco, MARTINI Rosato, MARTINI
Rosso, MARTINI Extra Dry, MARTINI Asti, MARTINI Moscato d’Asti, MARTINI
Prosecco, MARTINI Rosé, MARTINI Brut and MARTINI Royale.

The BACARDÍ®, GREY GOOSE® and MARTINI® brands are part of the portfolio
of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi
refers to the Bacardi group of companies, including Bacardi
International Limited.


Amy Federman, +1 441-294-1110
Choice Awards
Madelyn Martinez, 954-922-0846