Bask Appoints Innovative Technology Executive Seth Greenberg as Chief Marketing Officer

Greenberg brings more than 15 years of brand building experience to
fast-growing company

LEHI, Utah–(BUSINESS WIRE)–Bask
Technology Inc.,
one of the nation’s leading providers of managed
tech services for seniors and small businesses, today announced that it
has appointed digital marketing veteran Seth Greenberg as Chief
Marketing Officer. Greenberg brings more than 15 years of experience
building and transforming industry-leading brands, and has been a member
of Bask’s Board of Directors since June.

“We are thrilled to welcome Seth to the Bask team permanently as Chief
Marketing Officer,” said James P. Dunn, CEO of Bask. “Bask is entering a
new era of growth, and Seth shares our commitment to building trusted
relationships with our members through thoughtful and savvy customer
service. Seth’s track record and expertise in team-building, driving
revenue and innovation will be crucial as we continue to evolve our
company.”

Prior to joining Bask, Greenberg served as CMO of LifeLock, where he
successfully repositioned the brand and grew revenue by more than 30
percent, expanded the demographic and upped retention to 88%. Before
that, he spent seven years at Intuit, where he was responsible for
digital, brand, social and mobile marketing. His teams helped double the
growth of TurboTax to $1.5 billion and 25 million customers as well as
created the current successful SMB social platform “QuickBooks Small
Business Big Game,” awarding a $4 million TV spot on football’s biggest
day to a popular small business.

Greenberg’s appointment comes on the heels of Bask’s successful rebrand
in early November. Formerly known as iTOK Technology Advisors, Inc.,
Bask unveiled its new brand and redesigned website, opening a new
chapter in the company’s evolution. Bask now has a sharper focus on its
members and a warmer personality to match its friendly, expert
technology advisors. The company provides remote technology support for
connected families, homes, and small businesses through an innovative
subscription service that delivers patient on-call support that empowers
seniors to stay connected and protect their digital data.

“Bask is poised to make a tremendous impact on the way seniors
experience technology,” said Greenberg. “It’s an exciting time to be
able to serve Boomers as well as their families, providing them with
answers to their everyday technology needs so they can leave the worry
to us. I’m looking forward to helping to drive the company’s growth and
see how popular we can make our service.”

About Bask

Bask offers more than tech support–it provides people support. The
company empowers its members to embrace new technology and stay
protected from threats to their privacy and personal data. Its
Technology Advisors provide help right when people need it, for any
device, in everyday language. In the digital age, Bask delivers remote
technology support that puts human connection first. For more
information, please visit http://www.bask.com.

Contacts

For Bask Technology Inc.
Gabriella Asmus, 415-348-2721
bask@finnpartners.com