Billabong Uses Mood Media’s Sound & Scent to Reflect “Board Culture” in Flagship Stores

AUSTIN, Texas–(BUSINESS WIRE)–#billabong–Billabong, the surf clothes and equipment specialist, has appointed Mood
(TSX:MM), the world leader in Customer Experience design, to
develop the sound and scent for a number of its flagship stores.

The designers at Mood have created a bespoke sound and scent strategy
for 10 of Billabong’s stores located in France and Spain. Billabong
wanted to reflect the “board culture” and values of the brand – meaning
Mood had to combine youth, dynamism and fun. Mood renews the strategy
every two months to ensure it is kept original and that Billabong’s
customers have a unique experience on each visit to its stores.

The Mood team, in partnership with ScentAir,
also created a tailored scent solution for the Billabong stores. A clean
fragrance, called “Sex Wax,” based on the well-known surfboard wax
brand, was developed to help the customer experience the essence of the
Billabong brand.

“We are delighted to help Billabong create a bespoke in-store experience
for its customers. By developing a new sound design and fragrance with
Mood, Billabong can now plunge guests into an immersive experience based
on our unique technology and creative solutions,” said Linda Ralph,
International VP of Business Development at Mood.

With the creation of this musical and scent-based solution, Billabong
invites guests to discover – or re-discover – its stylish clothing range
and long-respected sports equipment.

To learn more about both the sound and scent technologies, please click here.

About Mood Media Corporation

Mood is the global leader of Customer Experience design solutions. With
more than 500,000 active client locations around the globe, Mood
enhances the customer experience through interactive mobile marketing,
visual, audio and sensory solutions. Mood’s clients include businesses
of all sizes and market sectors, from the world’s most recognized
retailers and hotels to quick-service restaurants, local banks and
thousands of small businesses. For more details:


For Mood Media
Amy Thompson, 617-692-0508

Randal Rudniski, 512-592-2438