An unapologetic blue, Blue Cloud inspires glamorous self-expression
CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–The OLYMPIC® Paints brand today announced its 2016 Color of
the Year: loud, impactful Blue Cloud (D48-5). This daring, adventurous
hue supports a larger-than-life persona yet adds the perfect pop to
various styles and palettes.
Born from the evolving interest in 1970s bohemia, the vibrancy of
millennial lifestyles and a post-recession return to elegance, this
trending color is growing strong in interiors.
Blue Cloud is highly expressive and glamorous, according to Olympic
Paints color expert Dee Schlotter. “Consumers who are drawn to this
color thrive in the fast-paced world and challenge convention with their
fashion and decor,” she said. “It encourages consumers who may typically
opt for more traditional décor colors to step out of their comfort zone.
Blue Cloud is not for shy walls.”
Schlotter recommends pairing the sapphire-like blue with velvet and
shiny finishes. She also noted that it can be used brilliantly on an
accent wall paired with softer Olympic Paints neutrals such as
golden yellow, Curry Sauce (B12-5) or deep tan, Sautéed Mushroom
(D21-4). Mixing the dazzling bright with softer, neutral tones is a
great way to ground this blue, she added.
“The combination of bold, virtual-like colors with the neutral colors of
nature show how the digital and real worlds are colliding and
influencing our décor choices. Blue Cloud is a strong demonstration of
this reality,” Schlotter said.
Olympic Paints is a brand of PPG Architectural Coatings, a
business of PPG Industries, the world’s leading coatings company. Olympic
Paints can be found at LOWE’S® locations across the U.S.
EDITOR’S NOTE: Visit PPG’s comprehensive online
newsroom for Olympic Paints images and additional color
trends information for PPG’s Color Palette of the Year, comprised of top
colors from PPG’s portfolio of paint brands: newsroom.ppg.com/2016ColorTrends.
About PPG Architectural Coatings
PPG Architectural Coatings, U.S. and Canada, is an industry leader in
residential and commercial coatings, delivering the latest technologies
and operational advancements through its strong portfolio of brands. It
is a business of PPG Industries, the world’s leading coatings company,
and manufactures and sells interior and exterior paints, stains, caulks,
repair products, adhesives and sealants for homeowners and
professionals. Its distribution network includes more than 15,000
touchpoints through company-owned stores, independent dealer locations
and all major home improvement centers across the U.S. and Canada. For
more information, visit PPGAC.com.
PPG: BRINGING INNOVATION TO THE SURFACE.®
PPG Industries’ vision is to continue to be the world’s leading coatings
company by consistently delivering high-quality, innovative and
sustainable solutions that customers trust to protect and beautify their
products and surroundings. Through leadership in innovation,
sustainability and color, PPG provides added value to customers in
construction, consumer products, industrial and transportation markets
and aftermarkets to enhance more surfaces in more ways than does any
other company. Founded in 1883, PPG has global headquarters in
Pittsburgh and operates in more than 70 countries around the world.
Reported net sales in 2014 were $15.4 billion. PPG shares are traded on
the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com
and follow @PPGIndustries
on Twitter.
Bringing innovation to the surface and the PPG Logo are
registered trademarks of PPG Industries Ohio, Inc. Olympic is a
registered trademark of PPG Architectural Finishes, Inc. Lowe’s is a
registered trademark of LF, LLC.
Contacts
PPG Industries, Inc.
Media Contacts:
Jamie Altman, 724-742-5599
jamie.altman@ppg.com
or
Katie
Kirkpatrick, 724-742-5352
katie.kirkpatrick@ppg.com
