Build-A-Bear Workshop, Inc. Announces Fourth Quarter and Fiscal Year 2016 Results Release Date, Webcast and Conference Call

ST. LOUIS–(BUSINESS WIRE)–Build-A-Bear Workshop, Inc. (NYSE:BBW), today announced that the Company
will report results for its fiscal fourth quarter and fiscal year 2016
ended December 31, 2016, on Thursday, February 16, 2017, prior to the
opening of trading on the New York Stock Exchange. The Company will host
its quarterly investor conference call to discuss the results at 9 a.m.
ET on the same day.

The dial-in number for the live conference call is (201) 493-6780
(domestic and international). The access code is Build-A-Bear. The live
Internet broadcast may be accessed at the Company’s investor relations
Web site, http://IR.buildabear.com.
The call is expected to conclude by 10 a.m. ET.

A replay of the conference call will be available via the Internet and
telephone. The replay of the conference call webcast will be available
at the investor relations Web site for one year. A telephone replay will
be available beginning at approximately 12 p.m. ET on February 16, 2017,
until 11:59 p.m. ET on February 23, 2017. The telephone replay is
available by calling (844) 512-2921. The access code is 13654086.

About Build-A-Bear Workshop, Inc.:

Celebrating 20 years of business in 2017, Build-A-Bear is a global brand
kids love and parents trust that seeks to add a little more heart to
life. Build-A-Bear Workshop has approximately 400 stores worldwide where
Guests can create customizable furry friends, including company-owned
stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the
United Kingdom and China, and franchise stores in Africa, Asia,
Australia, Europe, Mexico and the Middle East. The company was named to
the FORTUNE 100 Best Companies to Work For® list for the eighth year in
a row in 2016. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total
revenue of $377.7 million in fiscal 2015. For more information, visit buildabear.com.

Contacts

Build-A-Bear Workshop
Voin Todorovic, 314-423-8000 x 5221