Calle 13, MTV Latin America and PADF Present Documentary at Launch of Next Phase of the MTV EXIT Campaign to End Exploitation and Human Trafficking

Calle 13 joins MTV Latin America and the Pan American Development

Foundation (PADF) to launch an animated documentary titled Invisible

Slaves about human trafficking as part of a country-wide effort

between the Mexican government, private sector companies, and civil

society groups to increase awareness and prevent human trafficking among

youth.

With Mexico becoming a growing destination, source, and transit country

for trafficked persons, PADF supported the founding of the Alliance

Against Human Trafficking in Mexico and has worked closely with MTV

Latin America to fight a problem that each year affects thousands of

women, youth and children, among them many migrants from Central

America, who are lured by false promises of higher wages and better

opportunities.

“In Mexico we are confronted not only with a human trafficking problem,

but also with a growing epidemic that is destroying the lives of tens of

thousands of youths. Through PADF’s partnership with MTV Latin America,

this documentary provides a way to effectively communicate preventive

messages that can reach vulnerable groups, especially children and

youth, and alert them of the dangers. It also supports the efforts of

Mexico’s national and local governments to partner more closely with

civil society and the business community to reverse this modern form of

slavery,” said Louis Alexander, PADF’s Senior Programs Director.

“PADF is proud to have helped create this partnership with MTV Latin

America as well as the Alliance Against Human Trafficking in Mexico.

This effort clearly demonstrates how the public and private sectors can

leverage each other’s strengths and work together to tackle the social

problems that affect our communities,” said Paul Fisher, Director of

Corporate Partnerships and Development at PADF.

Since 2004, MTV EXIT has produced award-winning media components on the

issue of human trafficking through influential music, film, and

celebrities, and distributed innovative and creative content to youth

audiences in Latin America, Asia and Europe. Through successful

initiatives, PADF has also been engaged in empowering youth throughout

Latin America and the Caribbean and protecting human rights,

particularly in countries such as Haiti and the Dominican Republic where

cross-border trafficking of Haitian children for domestic servitude has

been widespread.

“Once again, MTV Latin America joins the fight against this serious

problem that affects all by presenting four separate stories in the Invisible

Slaves series in which one can observe very clear messages that

society does not often see. All too often traffickers exploit the

desires of young people and deceive them with false promises of

prosperity. As a result, many become trapped and no one notices because

they think if they try to escape, they will suffer physical harm or

death,” said Mario Cáder-Frech, Vice President Public Affairs and

Corporate Social Responsibility for Viacom International Media Networks

(VIMN) The Americas.

Award-winning Calle 13 band members René Joglar and Eduardo Cabra are

the presenters of the animated documentary titled Invisible Slaves

(The Animation), an 18-minute production that aims to bring

attention to a global issue that is affecting Latin America, but in

particular Mexico where the problem is most severe. The film will

premiere on MTV Latin America channels on August 31 and will be

available online starting today on www.matla.com.

The film includes four first-person accounts of trafficking involving

youths, which MTV Latin America filmed in Mexico and Guatemala. The

broadcast of this documentary will carry a message to a young audience

and offer an up close look at this problem. It will make viewers aware

and that this is a serious problem that exists throughout Mexican

society.

The first portion of the documentary tells the story of Jose, a

Salvadoran immigrant in Guatemala who was drawn into selling drugs and

suffered neglect and exploitation. The second part is the testimony of

Laura, a young Mexican woman who from age 17 was tricked and forced into

prostitution and later escaped. The third story describes a Mexican girl

named Marcela who at 13 years of age was caught up in a prostitution

ring. The final story is of Maria from Guadalajara, Jalisco, Mexico, who

after becoming an orphan went to live in a home where she was abused and

exploited.

Prior to the documentary screening, René of Calle 13 sent a message to

the media and participating audience reaffirming their commitment to

working to end exploitation and trafficking, which, as they indicated,

really motivates them.

René said: “Like you, we want to see a Mexico free of trafficking where

the voice of so many young people will never be silenced. That’s why we

supported MTV EXIT and its collaboration with the Pan American

Development Foundation (PADF) to promote this important cause. We hope

that the stories of these young survivors will reach out to Mexican

youth and have an impact across the country.”

“Human trafficking is the slavery of the 21st century, and

youth are its primary victims,” said René, who helped launch the MTV

EXIT Latin America campaign with fellow band member Eduardo earlier this

year at UNICEF headquarters in the United Nations in New York City. The

MTV premiere of Invisible Slaves was held today in an exclusive

event reserved to the media with the participation of Alliance

representatives and special guests.

Also, attending the documentary premiere was actress Kate del Castillo,

spokesperson for the campaign “Tu Voz Contra la Trata”—Your Voice

Against Trafficking—and Ambassador Against Human Trafficking for

Mexico’s National Human Rights Commission (CNDH), an entity that is part

of the Alliance. She spoke about her commitment to this cause and

commented on the documentary produced by MTV Latin America in

collaboration with PADF and the Alliance.

“Human trafficking affects us all. Let there be no doubt. Every day it

is hurting our society and it will continue to do so until we all work

together to raise awareness, inform, and protect the most vulnerable in

Mexico: children, youth and women. Today the movement against human

trafficking in Mexico has grown and will continue to do so with the

support of partners like PADF, MTV Latin America, CNDH and others who

are part of the new Alliance Against Trafficking in Mexico. I invite

others to join in this effort,” she said.

With support from Cinépolis Foundation and in coordination with

Telefónica Foundation’s Proniño program, the documentary will

travel to seven states in southern and central Mexico, including

Chiapas, Oaxaca, Veracruz, Puebla, Hidalgo, Guerrero and the Federal

District as part of the Ruta Cinépolis, a series of outdoor film

presentations that will reach thousands of children, youth and families

living in communities where the problem of human trafficking is acute.

The documentary is an important component of the Alliance’s “Tu Voz

Contra la Trata”—Your Voice Against Trafficking—campaign which

closely supports the broader MTV EXIT initiative. The campaign will

continue to expand in Mexico through mass media broadcasts of the

documentary, social media activism, a national poster campaign, and

local events that involve children and youth.

Tu Voz Contra la Trata stems from the Alliance Against Human

Trafficking in Mexico which includes MTV Latin America, Telefónica

Foundation, Cinépolis Foundation, the Pan American Development

Foundation, the National Center for Human Rights (CNDH), the Secretariat

of Communications and Transportation, (SCT) and the Colectivo Contra

la Trata—the Collective Against Human Trafficking. Both documentary

and campaign aim to increase the awareness of the risks of human

trafficking, measure the knowledge young people have about the issue,

engage young people through education and calls for action to prevent

further trafficking, and provide them with new opportunities to

communicate through social networking platforms.

For more information please visit:
www.mtvexit.org
www.tuvozcontralatrata.org
www.padf.org/tuvozcontralatrata

Facebook:
MTVExitla
tuvozcontratalatrata

Twitter:
@MTVExitla
@tuvozcontralatrata
#hablemosporellos

Google+
tuvozcontralatrata

About PADF

PADF is the development and relief arm of the Organization of American

States, established in 1962 to implement integral socio-economic

development programs for disadvantaged people, to strengthen civil

society and community groups in support of the Inter-American Democratic

Charter, and to aid victims of natural disasters and humanitarian

crises. In 2011, it helped more than 7.5 million beneficiaries in 23

countries. www.padf.org

About Telefónica Foundation

Telefónica Foundation contributes to social development through access

to knowledge. It does so through its own innovative social programs that

use information technologies and communication (TIC), in addition to

collaborative networks. In 2010, Telefónica Foundation invested 80

million Euros, worked with more than 800 educational, social, public and

private entities, and implemented almost 5,000 initiatives that

benefitted more than 37 million people in 14 countries. www.fundacion.telefonica.com/es

About Cinépolis

Cinépolis is the world’s 5th largest movie theater circuit, operating

more than 2,000 screens in 6 countries and serving more than 100 million

patrons annually. The company aspires to provide its patrons the best

overall experience in filmed entertainment and employs a global

workforce of 13,000 people to support its mission. Founded in 1971,

Cinépolis is privately held and is headquartered in Morelia, Mexico. www.Cinépolis.com

About MTV Networks Latin America

MTV Networks Latin America, US Hispanic & Canada, US Hispanic & Canada,

a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates the

company’s portfolio of entertainment brands, which include MTV, VH1,

Nickelodeon and their respective properties in Spanish speaking Latin

America as well as Viacom Networks Brazil. Additionally, the portfolio

includes Tr3s: MTV, Música y Más in the US, which targets a broad US

Hispanic audience, and MTV Networks International’s programming

partnerships in Canada with Corus Entertainment for Nickelodeon and CTV

Globe Media for MTV, Comedy Central and Vh1. The company’s emerging

multiplatform businesses include MTVNHD and Red Viacom in Latin America

as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and

Canada also serve the growing number of digitally connected consumers

via its websites: www.MTVla.com,

www.Mundonick.com,

www.Vh1la.com,

www.Vh1Brasil.com.br,

www.mtvtres.com.