Campbell’s Unveils 8 Surprising Facts About How Americans Eat Soup

Survey Finds Chicken Noodle Soup Takes the Cake and One-in-10 People
Have Eaten Soup Naked

CAMDEN, N.J.–(BUSINESS WIRE)–Today, Campbell Soup Company (NYSE: CPB) released the findings of the
National Soup Month Survey1, uncovering unexpected ways in
which Americans enjoy a warm bowl of soup. In celebration of January as
National Soup Month, the survey asked 2,000 people to weigh in on
everything from their favorite soup pairings and toppings to the
preferred times, places and ways to eat soup.

“With January being National Soup Month, we wanted to uncover some fun
and surprising insights about how Americans enjoy soup,” said Charles
Vila, Vice President, Global Consumer and Customer Insights at Campbell.
“Whether it’s eating soup with no clothes or slurping down a bowl while
lying on the beach, it seems like nothing will get in between Americans
and their love of soup.”

Here’s a taste of the top eight survey findings:

1. For the love of soup.
Regardless
of age, gender or region, the survey shows that soup is something
everyone can agree on. In fact, a nearly unanimous 95% of people say
they love or like soup. When taking a closer look at self-proclaimed
soup lovers, Millennials (64%) were the clear winners, outpacing
Gen-Xers (62%) and Baby Boomers (51%). Regionally, more respondents said
they loved soup in the West (62%) and Northeast (60%) than in the East
or South (58% each).

2. Double check if that soup is actually
“homemade.”

Nearly one-quarter of respondents (24%)
confessed to a soup-related “white lie” – they admit to passing off
canned soup to dinner party guests as homemade! Millennials led the pack
with nearly half (48%) saying they’ve engaged in this shady behavior,
while far fewer Gen-Xers (22%) and Baby Boomers (5%) admit to the same.
Furthermore, more than twice as many men (36%) than women (14%) say
they’ve passed off canned soup as homemade.

3. Soup brings new meaning to the phrase
Netflix and Chill.”

Aside from dinner parties,
respondents revealed that the classic Chicken Noodle Soup is the best
soup for many occasions – from providing comfort when you have a cold
(73%) to being the remedy for the ‘post breakup blues’ (43%) to
binge-watching Netflix (23%).

4. Liquid diet? Turns out wine and soup are a
match made in heaven.

When asked if they would pair soup
with wine, more than one-quarter of respondents (27%) said “yes,” with
chardonnay (45%) being the most popular wine pairing, followed by rosé
(26%) and pinot noir (25%). But really, can you go wrong?

5. No Shirt? No Shoes? No Problem (for
some).

When it comes to sipping soup, clothing is
apparently optional for some people. Per the survey, 28% of people admit
they’ve eaten soup shirt-less and 20% have eaten soup sans pants.
Meanwhile, one-in-10 have eaten soup without any clothes on!
Interestingly, twice as many men (15%) than women (7%) have eaten soup
this way.

6. Grilled cheese? Yes, please.
What
is better than soup and a sandwich? Respondents revealed their top five
sandwich pairings with soup were (in order): the tried-and-true grilled
cheese (63%), turkey (11%), roast beef (9%), ham (8%) and tuna fish (4%).

7. Must love animals (and soup).
The
survey uncovered some unique affinities and hobbies among soup fans.
Most respondents (60%) expressed their love of both soup and dogs, while
46% of respondents said the same of soup and cats.

8. Sunday not so Funday.
More
inclined to eat soup on a Sunday? For some, Sunday soup is a preferred
hangover food. According to the survey, 11% of people shared that they
would eat soup on that particular day because they’re hungover. That
number nearly doubled among Millennials with 21% admitting to using soup
as a Sunday recuperation method.

For more information, visit www.campbells.com,
www.Facebook.com/campbells,
www.Instagram.com/campbells/
or Twitter.com/campbells.

For recipe ideas during National Soup Month and beyond, please visit www.campbellskitchen.com.

About Campbell Soup Company

Campbell (NYSE: CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful, and readily available foods and beverages that connect them
to each other, to warm memories and to what’s important today. Led by
our iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens
and Garden Fresh Gourmet. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward of
the planet’s natural resources. The company is a member of the Standard
& Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.

1 The National Soup Month Survey is a general population
study conducted online within the United States on behalf of Campbell
Soup Company from November 16-24, 2016 among 2,000 adults ages 18 and
older.

Contacts

Campbell Soup Company
Megan Haney, 856-342-4978
megan_haney@campbellsoup.com
or
Edelman
Public Relations
Maggie Cancelosi, 917-344-4799
Maggie.Cancelosi@edelman.com