’s New Date Night App Provides on-Demand Sitters for Busy Parents

– Partnerships with OpenTable and Fandango Create Comprehensive
End-to-End Experience –

WALTHAM, Mass.–(BUSINESS WIRE)– (NYSE: CRCM), the world’s largest online destination for
finding and managing family care, today announced the launch of its
first transactional app, Date
NightSM by
, which provides a comprehensive
experience for parents looking for an occasional babysitter. The Date
Night app offers time-starved parents the ability to plan a complete
date night with ease — from finding, interviewing, booking, and paying
available sitters, to securing restaurant reservations through OpenTable
and worry-free movie tickets through Fandango.

“We know one of the biggest pain points for parents – especially dads –
is planning their date nights and lining up the babysitter is one of the
hardest parts,” said Sheila Lirio Marcelo, Founder, Chairwoman and CEO
of “Our new Date Night app makes everything easier so parents
can get out more.”

The Date
NightSM by app
, available for free in the Apple
Store, provides an end-to-end experience integrating live video
interviews with potential sitters; scheduling and calendaring; access to
the resources of’s Safety Center and background check options;
booking and payments; and the ability to make restaurant reservations
and purchase movie tickets.

According to a recent Date Night Survey, 85% of parents would
like to have more date nights, yet 30% say their last date night was six
months ago or longer; and more than half of the parents surveyed said
that finding reliable child care was the hardest part of planning a
night out. Additionally, more than one-third of moms surveyed typically
plan date nights but 67% wish their partner would take on that role.

“Managing child care has traditionally been handled by moms but more and
more, we’re seeing parents share the caregiving responsibilities,” said
Marcelo. “This is especially true among millennials and when you combine
that with their affinity for on-demand services, we believe that our
Date Night app will appeal to both moms and dads alike.”

About the Date Night Survey

The 2015 Date Night Survey captured responses from
approximately 1,200 people in the United States during the month of
August 2015. Respondents were recruited by

Since launching
in 2007, (NYSE: CRCM) has been committed to solving the complex
care challenges that impact families, caregivers, employers, and care
service companies. Today, is the world’s largest online
destination for finding and managing family care, with 16.5 million
member consumers* across 16 countries, including the US, UK, Canada and
parts of Western Europe, and approximately half a million employees of
corporate clients having access to our services. Spanning child care to
senior care, pet care, housekeeping and more, provides a
sweeping array of services for families and caregivers to find, manage
and pay for care or find employment. These include: a comprehensive
suite of safety tools and resources members may use to help make more
informed hiring decisions – such as third-party background check
services, monitored messaging, and tips on hiring best practices; easy
ways for caregivers to be paid online or via mobile app; and household
payroll and tax services provided by HomePay. builds
employers customized benefits packages covering child care, back up care
and senior care consulting services through its Global Workplace
Solutions, and serves care businesses with marketing and recruiting
support. To further connect families, has expanded its consumer
service with its 2014 acquisition of Citrus Lane, the leading social
commerce site for moms, and its 2013 acquisition of Big Tent, a
community platform. Headquartered in Waltham, Massachusetts,
has offices in Berlin, Austin, New York City and Silicon Valley.

*As of June 2015

Nancy Bushkin, 781-642-5919
Vice President, Public
Relations & Corporate Communications