CityPASS Celebrates Two Decades of Happy Travelers

VICTOR, Idaho–(BUSINESS WIRE)–#citypass–City Pass, the company that bundles prepaid admission to a destination’s
top attractions into discounted, easy-to-use ticket booklets, is
celebrating two milestones this year: its 20th anniversary and its 98
percent customer recommendation rating.

Launched in 1997, CityPASS^® was the brainchild of co-founders
Mike Morey and Mike Gallagher, business partners who had spent much of
their respective careers working at, with or around attractions. Their
vision was specific: handpick the very best attractions in major North
American destinations and then discount admission to those attractions
by up to 50 percent. It was something no one else had done, and it was a
risk. But, Gallagher and Morey believed in their goal of making travel
easier, more affordable, and vastly more enjoyable. And, based on 2016
customer polling, that vision has succeeded. An enviable 98 percent of
CityPASS customers report that they would recommend CityPASS booklets to
a friend or family member.

“One thing that differentiates CityPASS from other destination passes is
that we purposely limit the number of attractions whose tickets are
included in our ticket booklets,” said Co-founder and Co-chairman Mike
Morey. “That’s because we never want a CityPASS user to feel that they
have to rush from attraction to attraction to get their money’s worth. A
select number of tickets to the top sights means that travelers can slow
down, take their time, and really enjoy themselves at each location.”

“Our concept was designed around taking the stress out of planning a
vacation,” said Mike Gallagher, CityPASS co-founder and co-chairman.
“People worry that travel is too expensive, so we made it more
affordable. They worry that once they go on vacation, they’ll miss
something incredible. So, we made sure to include all the top
attractions. They worry about spending their precious vacation time
standing in line, which is why, whenever possible, CityPASS includes a
line-skipping option. The whole idea was to take away the hassle, so
that travelers and their families could just focus on having fun.”

CityPASS debuted in Seattle and San Francisco, with the very first
CityPASS ticket booklet being sold in Seattle on June 11, 1997. The
following year New York and Boston were added to the program. Today,
CityPASS offers curated, discounted admission to the top attractions in
12 North American destinations: Atlanta, Boston, Chicago, Dallas,
Houston, New York City, Philadelphia, San Francisco, Seattle, Tampa Bay,
Toronto and Southern California (includes admission to Disneyland,
Disney California Adventure Park, SeaWorld San Diego and LEGOLAND
California). To date, more than 17 million CityPASS ticket booklets have
been sold.

“We’ve seen a lot of change in the past 20 years,” said Megan Allen, who
was named CityPASS president and CEO in 2012, after moving up the ranks
following her initial hire in 2000. “We’ve seen sales go from primarily
box office to largely online; we’ve gone from shipping every ticket
booklet by post to sending a good portion of them via email; and, last
year, we introduced our first entirely mobile pass, New York C3. But, no
matter how high-tech we become or how the business evolves, we always
want to focus on providing an exceptional travel experience and
outstanding customer service. That 98 percent customer recommendation
rating is something we want to hold onto for many years to come.”

About CityPASS: Since 1997, CityPASS ticket booklets and
admission cards have been premier products for travelers who want to
visit a destination’s top attractions while enjoying significant
savings. CityPASS ticket booklets are currently available in 12 North
American destinations: Atlanta, Boston, Chicago, Dallas, Houston, New
York City, Philadelphia, San Francisco, Seattle, Southern California,
Tampa Bay and Toronto. Still a family-owned business, CityPASS is
headquartered in the small mountain town of Victor, Idaho, on the west
slope of the Teton Mountains. For more information, visit CityPASS.com.

Prices and programs subject to change. CityPASS® is a registered
trademark of City Pass, Inc., and the exclusive property of City Pass,
Inc.

Contacts

CityPASS
Deborah Wakefield, APR, 503-292-4418
deborah@citypass.com