Click It or Ticket Campaign Goes “Coast to Coast” in 2016

New Seat Belt Enforcement and Education Effort to Increase Visibility
in All 50 States

SACRAMENTO, Calif.–(BUSINESS WIRE)–#ca–In just a matter of days, law enforcement agencies throughout the state
will participate in the national Click It or Ticket campaign
aimed at saving lives through increased seat belt use. This special
education and enforcement effort will take place from May 23 to June 5,
just ahead of Memorial Day weekend, one of the busiest travel periods of
the year. The California Office of Traffic Safety (OTS) and California
Highway Patrol (CHP) remind all drivers and passengers to buckle up not
only during this special enforcement period, but every time they get
into a motor vehicle.

“This Memorial Day period and, in fact, every day, we want everyone in
every vehicle to remember that buckling up could be their greatest
defense in a crash,” said Rhonda Craft, Director of the California
Office of Traffic Safety. “Putting on a seat belt is one of the
quickest, simplest and most effective ways to ensure you and your loved
ones remain safe and sound on the road.”

This year, the National Highway Traffic Safety Administration (NHTSA) is
aiming to increase Click It or Ticket campaign participation even
more by coordinating a “Coast to Coast” seat belt education and
enforcement effort around specific interstate corridors, including I-10,
I-40 and I-80 which run through California. Although the corridors will
be targeted in the effort, education and enforcement by the California
Highway Patrol and law enforcement agencies statewide will not be
limited solely to those areas. Law enforcement agencies throughout the
state will join the “Coast to Coast” effort to bring awareness of the
safety aspects of seat belt usage along with enforcement of seat belt
laws.

“During this busy time on our roadways, we witness first-hand the
devastation caused by people who fail to buckle up,” said CHP
Commissioner Joe Farrow. “Two-thirds of those who died in collisions
during last year’s Memorial Day weekend were not wearing seat belts. The
simplest fix for reducing death and injury on the roadway is for all
vehicle occupants to buckle up on every trip.”

According to research conducted by NHTSA, while 88.5 percent of
passenger vehicle occupants buckled up in 2015, almost 50 percent of
occupants of fatal crashes were not restrained. In California, more than
a half million adults and children travel our roadways at grave risk
without proper restraints. These facts highlight the need for increased
education, awareness, and enforcement of seat belt and child safety seat
use.

For more information on the Click It or Ticket campaign, please visit www.nhtsa.gov/ciot.
To learn more on OTS’ traffic safety efforts, visit www.ots.ca.gov.

Contacts

California Office of Traffic Safety
Chris Cochran, 916-509-3063
chris.cochran@ots.ca.gov