Cloudberry Named Top Color for 2017 by OLYMPIC Paints and Stains Brand
Refreshing, soothing purple makes any room a sanctuary
CRANBERRY TOWNSHIP, Pa.–(BUSINESS WIRE)–Forget FOMO; 2017 will be the year of JOMO, or the “joy of missing out,”
according to the OLYMPIC® Paints & Stains brand of PPG (NYSE:
PPG). To help consumers turn any room into a JOMO-inspired space for
escaping the distractions of the outside world and finding satisfaction
in solace, the Olympic brand has named soft violet Cloudberry
(OL677.3) the 2017 Color of the Year.
“Home décor trends for 2017 are reflecting society’s urge to find a
space apart from constant connectedness, and to create balance by
establishing our homes as places to refresh,” said Dee Schlotter, PPG
senior color marketing manager, Olympic Paints & Stains brand.
“Cloudberry is the perfect complement to the minimalist style that is
strongly trending in the year ahead.”
According to Schlotter, Cloudberry appeals to individuals who
increasingly find joy in pulling back from advertising, social media,
the news cycle and other forms of information “noise” that throw off
balance and harmony. The soft violet is serene and calming, helping
people focus on family and professional pursuits without distractions
from the outside world. To create this essence in your home, pair
Cloudberry with classic neutrals – grays such as Flagstone (OL154),
whites such as Delicate White (OL107) and blacks such as Black Magic
(OL116).
Cloudberry also serves a double role as an ideal partner to gray-blues
such as the Olympic Paints brand’s Stargazer (OL167), and
gray-greens like Wandering Willow (OL200) and Misty Meadow (OL188).
Schlotter recommended pairing key neutrals with Cloudberry to harmonize
a room. In rooms with Cloudberry-colored walls, try trim and ceiling
colors such as white-gray Mountain Gray (OL183), soft gray Solstice
(OL202) or serious gray Simmering Smoke (OL171).
“Cloudberry conveys retreat from the pressures of daily life,
encouraging meditation and mindfulness, inspiring more focus and less
stress,” Schlotter said. “Imagine creating a room in your home that
embodies a Zen persona with an engineer’s intellect. The mood is set
through minimalism and purity of design, for environments and interiors
that mimic the simplicity of an airy yet sophisticated beach lifestyle.”
Find Cloudberry, more than 1,000 other Olympic Paints & Stains
colors and a full range of Olympic interior and exterior paints,
exterior stains, resurfacers and wood cleaners at Lowe’s stores across
the U.S. and at www.olympic.com.
PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.3 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world is a trademark and the PPG
Logo is a registered trademark of PPG Industries Ohio, Inc.
Olympic
is a registered trademark of PPG Architectural Finishes, Inc.
Lowe’s
is a registered trademark of LF, LLC.
EDITORS NOTE: For images, visit http://corporate.ppg.com/Media/Newsroom/2016/OLYMPIC-Paints-Stains-brand-17COTY
Contacts
PPG Media Contacts:
Jamie Altman
Architectural Coatings
724-742-5599
jamie.altman@ppg.com
or
Greta
Edgar
Architectural Coatings
724-742-5699
edgar@ppg.com
or
www.ppgac.com
