Comcast Survey: Internet is a More Important Amenity Than Laundry for Apartment Dwellers

Company’s Multifamily Development Services Division Highlights the
Value of Technology in New Report

PHILADELPHIA–(BUSINESS WIRE)–High-speed internet and Wi-Fi are among the most important factors to
apartment dwellers when making a rental decision – even more than
in-room laundry facilities – according to a new survey from Comcast’s
multifamily development services division, XFINITY
Communities
. The company’s new report, “Networking with Residents:
Technology Drives the Multifamily Industry,” examines the state of
technology in the multifamily industry by including input from property
managers and developers across the country. The report can be downloaded here.


Among those surveyed, 87 percent believe that technology plays either an
extremely or very important role in keeping residents satisfied, with 75
percent reporting that the majority of new and prospective residents ask
about communications services (internet, phone, TV) in their building
prior to renting.

“Property managers and developers are balancing the requirement to
provide sophisticated technology for their residents with the challenges
of providing the latest network infrastructure,” said Mike Slovin, vice
president of XFINITY Communities. “Residents expect a high-level of
services, and in an increasingly competitive rental market, the need to
provide new services and upgrade existing ones intensifies.”

The survey was conducted among 205 building managers, building owners
and real estate developers of multifamily properties located in the U.S.
The findings include:

  • 34 percent ranked Wi-Fi access as the most important amenity, followed
    by high-speed internet (25 percent) and in-room laundry facilities (13
    percent)
  • 30 percent believe quality communications services boosts property
    values by at least 20 percent
  • 89 percent cite technology as an important factor in a renters’
    decision to sign or renew a lease
  • 88 percent agree that tenants 18-34 prefer high-tech amenities more
    than residents 52 and older
  • 82 percent install the latest technology in order to “future proof”
    their buildings.
  • 60 percent said they plan to make energy efficiency-related
    improvements this year

The report also suggests that property managers and developers are
investing in network infrastructure, with 47 percent currently managing
fiber networks.

The survey was conducted using a random sample of 205 building managers,
building owners and real estate developers of multifamily properties
located in the U.S. The survey was administered online between December
7-10, 2016 with 205 qualified building managers and owners completing
the survey. The margin of error for the overall findings is 5.79 percent
at a 90 percent confidence interval. For more information about the
services offered by XFINITY Communities, visit: http://www.comcast.com/Xfinitycommunities
or LinkedIn.

About XFINITY Communities

XFINITY
Communities
™ provides multifamily property and residents with a
better network, better entertainment and better service. With one of the
largest fiber networks in the country spanning more than 150,000 miles,
a one-of-a-kind interactive TV experience with XFINITY X1, and dedicated
property support, we provide an end-to-end service that translates to
better living for more than 189,000 properties and 14.7 million units.
Our Advanced Communities Network (ACN) – a fiber network solution that
provides your properties with gigabit speeds – can help attract new
residents while giving existing residents what they want.

Contacts

Comcast
Joel Shadle, 215-286-4675
joel_shadle@comcast.com