Turning 21st century
retailing on its head, Countr rebalances the data-power equation between
online shoppers and stores. The only site where shoppers can buy from
hundreds of the most popular stores in one tab, one cart.
NEW YORK–(BUSINESS WIRE)–Countr
is turning 21st century retailing on its head – launching the
only social shopping platform allowing users to shop and buy from
hundreds of leading stores in one tab, one cart. Countr’s approach is
even more transformative for the e-commerce industry. Countr shoppers
build a data profile as they use the site and then deploy that
information as powerful currency with retailers who can reward avid
shoppers as the valuable marketing force they are.
“Gone are the days of online shoppers just donating their data to
retailers,” says Manon Roux, Co-Founder of Countr. “We built this
platform to promote a fair exchange of information and products. We are
out to change the way people experience online shopping and help them
feel like they’re being recognized by retailers for who they are, not
just how much they buy. The more we user-tested Countr, the more we
realized we were onto something BIG.”
Countr generates a virtuous data feedback loop benefiting shoppers and
retailers alike. The more a shopper interacts with the Countr community
– saving, sharing, recommending, purchasing and reviewing products – the
more his/her “Countrweight” score grows, unlocking ever-better deals and
exclusives. Simultaneously, retailers gain a truer picture of each
shopper’s influence and purchase intentions, improving their targeting
and ending wasteful marketing spends. The “Countrweight” score, coupled
with Countr’s algorithm, can help retailers sweeten the deal for each
shopper, boosting conversion rates and reducing cart abandonment.
At launch, Countr is providing users with one-tab, one-cart access to
hundreds of stores, including Forever21, Bloomingdales, Anthropologie,
Zara, IKEA and BERGDORF GOODMAN, as well as upstarts like One Kings Lane
and Aritzia. The site is continuing to add more go-to favorites and new
brands to its style-savvy roster.
“Why should anyone need to have 20 tabs open every time you want to
comparison-shop your favorite stores? With Countr, it’s easy to check
out all the options in one place,” says Roux.
Countr also fits with the desires of the always-connected social
generation – millennials and Gen Z who want online shopping to reflect
their love of collaboration, conversation and customized experiences.
“Our shopper has access to a community that helps them find and buy what
they’re looking for. They can group-shop with friends and ask for advice
from product experts. Countr is built to be a fun, social space,” says
Roux. “Retailers get to directly engage with tastemakers, increase their
exposure to new customers and conduct real-time market research. No
other site creates a modern e-commerce environment where open
communication – sharing of ideas, preferences and intentions – fuels
transactions and mutual satisfaction like Countr does.”
Today retailers and brands can merchandize on Countr through an
affiliate relationship. Countr is currently live for desktop use and
launching on mobile in Q1 2017.
In early 2017, Countr will also launch its Countr Seller Cloud, offering
a much more targeted platform. Retailers will be able to create their
own Countr store, generate personalized real-time offers and product
campaigns, and deploy tools for inventory and demand optimization. The
platform will also help stores reach out and connect with their best
customers, advocates and ambassadors who can be incentivized to amplify
the retailer’s reach.
Could Countr be the Amazon killer? Maybe. What is certain is Countr’s
ambition to be the most efficient online marketplace, one where
retailers and shoppers respect each other as partners in a win-win
Countr is smart shopping for the social generation. Based in New York,
Countr is the only social shopping platform allowing users to one-stop
comparison-shop and buy from hundreds of leading stores in one tab, one
cart. Countr also helps consumers wield their personal shopping data
profile – their “Countrweight” score – as powerful currency with
retailers. The more a shopper interacts with the Countr community –
saving, sharing, recommending, purchasing and reviewing products – the
higher their value as a prospect and influential marketer for retailers
who then reward them with ever-better deals and exclusives. Countr is
free to join. Learn more at www.countr.com.
Laurel Getz, 203-767-5963