CSN Bay Area and CSN California to Launch “Authentic Fanuary” on New Year’s Day

Month-long Campaign Celebrates Authentic Bay Area Sports Fans as
CSN Awards More Than 100 Experiences and Prizes, Including Tickets to
the Coaching Corps “Game Changer Awards” Featuring Reigning NBA MVP
Stephen Curry and Other Bay Area Sports Stars

“Authentic Fanuary” Unfolds on Television, Online, Social Media
and On-Site Fan Engagement

SAN FRANCISCO–(BUSINESS WIRE)–CSN Bay Area and CSN California (@CSNAuthentic), part of the NBC Sports
Group, today unveiled “Authentic Fanuary,” an unprecedented
month-long initiative that celebrates the many passionate, authentic
sports fans throughout Northern California and their devotion to their
beloved hometown teams.


The multi-faceted “Authentic Fanuary” campaign is highlighted by the
network giving away over 100 extraordinary sports experiences and prizes
throughout January, including two tickets to the Coaching Corps “Game
Changer Awards
” ceremony and dinner on January 26th,
featuring reigning NBA MVP Stephen Curry and other Bay Area
sports stars. The “Authentic Fanuary” campaign will utilize
television, online, social media (specific details listed below) and
on-site fan engagement at Bay Area sporting events.

The “Authentic Fanuary” initiative, developed in-house at CSN, builds on
the “Home of the Authentic Bay Area Sports” brand campaign that the
regional sports network first introduced in 2008, which later grew to
include the “Home of the Authentic Fan.” The multi-year enterprise is
aimed at communicating the network’s core message: “We Connect Fans with
the Teams They Love.”

The network will debut a series of 30-second spots that embody the
essence and passion of Bay Area sports fandom, capturing what rooting
for the local teams – win or lose – looks and sounds like in Northern
California. The first two spots will premiere on January 1, with
additional spots to be released throughout 2016. CLICK
HERE
to view the spots.

“The Bay Area is home to some of the most passionate sports fans in
America. This campaign celebrates the many authentic sports fans in the
region and their unwavering loyalty to and love for their hometown
teams,” said Tom Pellack, Vice President of Marketing, CSN Bay Area and
CSN California. “Teams get hot and cold, players come and go. But the
fans are always here, especially the authentic ones, displaying Cheer
Cards in their windows or proudly wearing ‘Authentic Fan’ jerseys,
t-shirts or hats as the badge of a true fan. Our duty and pleasure is to
celebrate and serve them.”

Since 2010, CSN Bay Area and CSN California have been developing and
executing fan programs in partnership with all eight professional teams
in the region. Pellack added, “The idea of turning the first month of
the year into ‘Authentic Fanuary’ gives us an opportunity to highlight
our New Year’s resolution – our commitment to them not only in January
but all year long. So when January ends, the good news for fans is that
the network will continue awarding prizes throughout the year as a part
of its regular fan engagement.”

“Authentic Fanuary” Sports Experiences & Prizes:

CSN will award over 100 prizes
throughout January, including two tickets to the Coaching Corps “Game
Changer Awards” on Tuesday, January 26 at The Fairmont Hotel in San
Francisco. The event will feature Stephen Curry of the 2015 World
Champion Golden State Warriors, San Francisco Giants outfielder Hunter
Pence
, Oakland A’s catcher Stephen Vogt, Oakland Raiders
quarterback Derek Carr, San Francisco 49ers wide receiver Torrey
Smith
, Stanford University women’s basketball coach Tara
VanDerveer
and other Bay Area sports luminaries. CSN Bay Area will
air the Coaching Corps “Game Changer Awards” on Sunday, January 31 at
7:30 p.m. Please note: Athlete attendance is subject to change.

Additionally, fans will have a chance to win Warriors, 49ers, Kings and
Sharks tickets – including tickets to the final Sacramento Kings regular
season game at Sleep Train Arena – autographed sports memorabilia, an
invitation to a VIP Warriors Watch Party at the CSN studios with Greg
Papa and Garry St. Jean, behind-the-scenes access to watch Kings
Pregame Live
and Sharks Pregame Live from the CSN studios,
and many more exciting prizes. CLICK
HERE
for additional information.

How to Win:

Online: Fans can see a complete list of prizes, including a calendar
with prizes/events by day, and enter to win HERE.

Social: Follow CSN’s social channels, all listed below, for reminders
and additional opportunities to win.

Television:

CSN will run a 30-second spot highlighting “Authentic Fanuary” promotion
details, including what prizes are available and how fans can enter to
win. CLICK
HERE
to view the spot.

“Authentic Fanuary” related content will be featured on many of CSN’s
high-profile programs, including Warriors, Kings and Sharks game
telecasts, Pregame Live and Postgame Live, SportsTalk
Live
and SportsNet Central.

Online:

“Authentic Fanuary” banner ads will run on CSN’s website: www.CSNBayArea.com

Social Media:

CSN will promote the “Authentic Fanuary” campaign – using the hashtag #AuthenticFanuary
– on its various social media accounts, including:

Facebook: CSN Bay Area’s Facebook account (https://www.facebook.com/csnbayarea/)
will provide users with “Authentic Fanuary” news and updates, sharable
images and videos;

Twitter: @CSNAuthentic (https://twitter.com/CSNAuthentic)
will provide real-time “Authentic Fanuary” news, photos and video;

Instagram: @CSNAuthentic (https://www.instagram.com/csnauthentic/)
will engage fans throughout the month with captivating and sharable
imagery and video; and

Snapchat: CSN Bay Area will showcase
“Authentic Fanuary” via Snapchat (@CSNAuthentic) with a series of
behind-the-scenes content throughout the campaign.

Plus, CSN will utilize its substantial database to provide Bay Area
sports fans with weekly “Authentic Fanuary” updates via email.

On-Site Fan Engagement:

CSN will be on-site at Levi’s Stadium for the final 49ers home game of
the season on January 3 (vs. St. Louis Rams), with 49ers Pregame
Live
broadcasting live from the Faithful Mile; at the SAP Center in
San Jose on January 7 (vs. Detroit Red Wings) and January 14 (vs.
Edmonton Oilers) for Sharks Authentic Fan Thursday; and at
Oracle Arena in Oakland on January 22 for Warriors
Authentic Fan Friday
, as the Warriors host the Indiana
Pacers.

Fans will have the opportunity to receive free Sharks, Warriors and
49ers prizes and “Cheer Cards” at each arena event.

Plus, CSN will visit various locations (TBD) in San Francisco, Oakland,
the South Bay and the Peninsula and will give away free “Cheer
Cards
.”

Since the re-launch of Comcast SportsNet (from Fox SportsNet) in 2008,
the “Home of Authentic Bay Area Sports” mantra has been a mainstay of
the network’s on-air and online coverage. To establish a connection with
local fans, the network has partnered with the Giants, A’s, Warriors,
Kings, Sharks, 49ers and San Jose Earthquakes to host game-day fan
events at the teams’ stadiums and arenas. These relationships have
naturally evolved into the original mantra of “The Home of the Authentic
Fan.” Annually, CSN executes an average of 150 events for fans.
Year-to-date, CSN has given out nearly 160,000
premium items
and over 3 million “Cheer
Cards
.”

CSN Bay Area and CSN California, both part of NBC Sports Regional
Networks, serve more than four million households in Northern
California, Nevada, Southern Oregon and Hawaii. CSN Bay Area, the
television home of MLB’s San Francisco Giants, NBA’s Golden State
Warriors, and the official regional sports network of the San Francisco
49ers, also features a robust lineup of Emmy Award-winning news,
analysis and original programming. CSN California offers live coverage
of MLB’s Oakland Athletics, NBA’s Sacramento Kings, NHL’s San Jose
Sharks, MLS’s San Jose Earthquakes and is the official regional sports
network of the Oakland Raiders. Collectively, these networks deliver
more than 600 live sporting events per year, over 1,500 live studio
shows, including SportsNet Central, SportsTalk Live, Pregame Live,
Postgame Live, Press Conference Live, as well as compelling digital
content, up-to-the-minute scores, highlights and breaking news via www.CSNBayArea.com
and www.CSNCalifornia.com.
Follow both networks on Twitter via @CSNAuthentic.

Contacts

Comcast SportsNet
Jay dela Cruz, 415-296-8900
@delaCruzCSN
jdelacruz@comcastsportsnet.com