Dallas Regional Chamber Targets National Millennial Workforce with New Talent Attraction Campaign, Say Yes to Dallas

Dallas Regional Chamber campaign touts diverse job opportunities,
welcoming culture, recreational access – issues that millennials say
they most want in relocating

DALLAS–(BUSINESS WIRE)–The Dallas Regional Chamber (DRC) is putting out the word to millennials
around the country: No matter who you are, where you’re from, or what
career you want to pursue, there’s no better place to be than the Dallas
Region – and there’s no better time to be here.

The Dallas Region has become a shining example to the country for
business opportunities, corporate relocations, and job growth. In fact,
since 2010, more than 75 companies have relocated to the Dallas Region
and hundreds more have expanded operations, creating more than 500,000
new jobs.

To ensure this success continues, the DRC worked with its member
companies to create a new Talent Attraction department and develop a
national, multi-level, multi-channel marketing initiative, Say
Yes to Dallas
. The campaign, which formally launched today, will
target the influential millennial workforce and highlight why the Dallas
Region is a great place to start or continue a career, raise a family,
and experience a high quality of life in one of the most affordable and
dynamic markets in the country.

Say Yes to Dallas will reach the target demographic by working
with member companies’ in-house recruiting executives, partnering with
authentic social media influencers, hosting networking mixers and
events, and driving digital traffic to its new website, www.SayYesToDallas.com.

“Millennials are the largest generation in the U.S. workforce today and
are key to the continued expansion of the Dallas Region’s economy now
and in the future,” said Dale Petroskey, President and CEO of the Dallas
Regional Chamber. “We want the entire world to know what we know: Dallas
truly has something for everyone – from diverse job opportunities and an
affordable cost of living, to unique neighborhoods and unlimited access
to parks, culture, arts, sports, and entertainment,” Petroskey said.

Petroskey continued, “I spend a lot of time visiting with CEOs and
business leaders, who are either here or thinking of moving here, to
better understand how we can help them meet their challenges. Far and
away, the number one issue they mention is ‘talent.’”

Tiffany Cason, Dallas Market President for Capital One Bank said, “The
Dallas Regional Chamber has been a catalyst in getting companies to
relocate and helping companies that are already here to grow and expand.”

“With over 6,000 Capital One employees in North Texas and growing, we
have a keen interest in building and bringing the best talent here. The Say
Yes to Dallas
campaign highlights our region in a fantastic way and
we are excited to have a front row seat to the growth,” Cason said.

In further building the business case for the Say Yes to Dallas
initiative, the DRC conducted focus groups with college and university
recruiters, corporate HR professionals, and millennials who recently
relocated to the Dallas Region to understand the strengths and
opportunities in attracting those who live outside the region.

Additionally, the DRC recently commissioned a nationwide survey to
better understand what millennials are searching for in a career – and
in life – and as part of a connected community.

Among the key findings of the DRC’s Millennial Survey:

  • Dallas starts in a strong position: 61 percent of millennials
    surveyed have a favorable opinion of the Dallas Region; 58 percent
    would consider moving to Dallas for the right opportunity
  • Competitive careers drive relocation decisions: Compensation
    ranked as the most important factor affecting decisions to move to a
    new city; 87 percent of millennials are looking for a pay scale that
    is better than most cities
  • Healthy living ranks high: Millennials (85 percent) want
    convenient access to parks, green space, and hike and bike trails
  • Convenience is key: Millennials (81 percent) want the ability
    to live within walking distance of restaurants, retail, and
    entertainment
  • Be progressive: Millennials (80 percent) want to live in a city
    that fosters a socially progressive, welcoming, and inclusive culture

The Say Yes to Dallas website will address these key findings and
serve as a resource of information about the region, formulated
specifically to answer questions that prospective residents and
employees might have. The site includes a jobs portal, a cost-of-living
comparison calculator, links exploring unique attributes of
neighborhoods around the Dallas Region, feature stories on dining,
entertainment and nightlife, and testimonials from millennials who have
already made the decision to relocate and now call the Dallas Region
‘home.’

The website will also emphasize the Dallas Region’s vibrant quality of
life, including the region’s numerous parks and outdoor activities, rich
diversity of people of all backgrounds, and its arts and culture scene
that has flourished in recent years.

“If you’re a young professional looking for a city that you can grow in
and have a high impact, Dallas is the perfect choice,” said Priya Patel,
who relocated to Dallas in 2014 after growing up in Kansas before living
and working in Illinois and Missouri. “I’ve had the chance to enjoy
first-hand what Dallas provides, such as going to the various food
festivals, trying new restaurants on a weekly basis, and shopping for
the latest trends. And, Dallas has big city rewards with a cost of
living that no city can beat,” Patel says.

For more information about Say Yes to Dallas, visit www.sayyestodallas.com,
or explore the campaign’s social pages at:

www.facebook.com/sayyestodallas

www.twitter.com/sayyestodallas

www.instagram.com/sayyestodallas

#SayYesToDallas

About the Dallas Regional Chamber

The Dallas Regional Chamber is the voice of business and the champion of
economic development and growth in the Dallas Region. We work with our
1,200 member companies and regional partners to strengthen our business
community by advocating for pro-growth public policies, improving our
educational system, attracting talented workers from around the world,
and enhancing the quality of life for all. Our goal is to make Dallas
the best place in America to live, work, and do business. For more
information, please contact the Dallas Regional Chamber at 214.746.6600
or visit www.dallaschamber.org.

Contacts

for The Dallas Regional Chamber
Alex Lee, 214-613-0025
alex.lee@hkstrategies.com