DogStar Life Lets Pet Parents Finally Know What Makes Their Dog Happy

Indiegogo campaign gives dogs a voice by monitoring the nuances of
their tail movements

NEW YORK–(BUSINESS WIRE)–Dogs are part of our families, yet few pet owners know if their dog is
truly happy—whether at home, with a dog walker, or at dog daycare. Now
data will let them know for sure.

DogStar Life has created the world’s
first dog emotion tracker
. Launched on Indiegogo today, the tracker,
TailTalk, draws on the latest canine behavioral research to document
dogs’ emotional state based on the complex signals delivered through
their tails. The wearable tracker reveals the peaks and valleys of your
dog’s happiness throughout the day, reported through a companion app
available for iOS and Android.

“Tail wagging doesn’t automatically imply that a dog is happy,” said Dr.
Pamela Perry, Ph.D., DVM, Veterinary Behavior Resident at Cornell
University’s College of Veterinary Medicine. “The tail is a dog’s social
interface, signaling behavioral nuances that other dogs recognize,
but which humans do not always understand. Fortunately, there are ways
to monitor and record dogs’ body language, and ongoing research offers a
more detailed understanding of how our pets express themselves. The goal
of the DogStar Life’s tracker is to measure tail position and movements
as indicators of dogs’ behavior and mood, thereby allowing owners to
ensure their dogs’ behavioral health and wellbeing.”

Worn on a dog’s tail, the lightweight, chew-resistant, water-resistant
tracker collects actionable data on its happiness throughout the day,
passing insights to the companion app via Bluetooth. Owners can survey
aggregate data to annotate patterns and determine which environments,
people, and toys most excite their dog and avoid the ones that cause
stress. The tracker will be especially useful for new pet parents or
children, who can clearly see how a dog responds to different actions
and experiences.

“A dog’s tail is like a human’s smile, conveying complex emotional
signals. More than 60 percent of dog owners identify themselves as pet
parents, yet until now, no one has tried to demystify our relationship
with our pets,” said Yannis Tsampalis, CEO and co-founder at DogStar
Life. “DogStar Life’s tracker reveals the subtle cues in every tail wag,
giving you a direct window into the emotional life of your pet. The data
our tracker collects could offer a Yelp-like rating for dog walkers and
kennels, clearly showing which ones make dogs happiest.”

Learn more about DogStar Life’s TailTalk dog emotion tracker and back
the project at

About DogStar Life

DogStar Life is the creator of the world’s first dog emotion tracker.
Drawing on the latest in animal behavioral research and wearable
technology, DogStar Life helps pet parents better understand their pets’
state of mind, leading to a better quality of life. Learn more at


Gregory FCA
Mike Lizun, 610-642-1435