eHarmony Says Millennials Are Looking for Love in the Right Places Too

LOS ANGELES–(BUSINESS WIRE)–Just in time for Valentine’s Day, eHarmony is releasing new data that
challenges assumptions about millennials and their desire for long term
relationships. While it has come to be conventional wisdom that
millennials are not interested in love and romance, in fact, the largest
proportion of eHarmony users are millennials, with a millennial user
base that has grown 5% over 10 years ago suggesting a trend toward long
term relationships in that same period.

“Because eHarmony is renowned for its ability to match for long term
relationships and marriage, understanding where our numbers are growing
tells us something about the trends that are driving the numbers,” said
Dr. Neil Clark Warren, founder and CEO of eHarmony. “In this case, we
can see that millennials might be a little bit misunderstood.”

Mobile Dominates the Landscape

eHarmony also said they are seeing a huge transition from desktop to
mobile with mobile now dominating the online dating landscape. eHarmony
data in 2011 showed 81% of users coming through desktop and today, that
figure has nearly reversed, with 66% of new users coming through mobile.

“The trend toward mobile is accelerating as more and more users replaced
their desktop and now their laptops with the robust functionality that
smartphones deliver,” said Armen Avedissian, eHarmony President. “We
stay well ahead of these trends, constantly streamlining the user
experience so the eHarmony mobile experience delivers both the speed and
quality our users are interested in. We were just named Most Innovative
Company by the industry which is evidence of the success of our

The Geography of Love

eHarmony also took a look at the areas with the highest numbers per
capita of online daters. If you are looking for love, you might live in
one the top five areas for eHarmony users.

  • District of Columbia
  • North Dakota
  • New York
  • Florida
  • Kentucky

For more information or to join eHarmony, please visit us at

About eHarmony, Inc.

Los Angeles, California-based eHarmony, Inc. (
was founded in 2000 and is a pioneer in using relationship science to
create highly compatible relationships based on key dimensions of
personality that are scientifically proven to predict the most
compatible, highly successful, long-term relationships. On average, 542
people marry every day in the U.S. as a result of eHarmony, nearly 5% of
new marriages.* eHarmony operates online services in the United States,
Canada, the United Kingdom, Singapore and Australia.

*2009 survey conducted for eHarmony by Harris Interactive®


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