Electronic Cigarettes International Group Expands FIN Advanced Vaping System Product Line Following Initial Success in US

GRAND RAPIDS, Mich.–(BUSINESS WIRE)–Electronic Cigarettes International Group, Ltd. (The “Company”)
(OTCBB: ECIG) today announced it has expanded the FIN Advanced
Vaping System (AVS) product line in response to strong customer demand
across the United States.

ECIG is adding 10 new refills in various flavors and strengths, bringing
the total number of FIN AVS kits and refills to 17. FIN AVS flavors now
include Tobacco, Menthol, Cherry, Vanilla and Cinnamon, and each flavor
can be purchased in three nicotine levels – Bold (2.4%), Mild (1.6%) and
99.99% Nicotine-Free.

Regarded as the most convenient, user-friendly vaping solution on the
market, the new FIN AVS items are now available in more than 6,000
retailers throughout the US.

“ECIG continues to deliver on the commitment to profitable growth with
the recent expansion of FIN AVS,” said Dan O’Neill, Chief Executive
Officer of Electronic Cigarettes International Group, Ltd. “The second
pillar of our strategy is to partner with select retailers who can help
us build the category. The expansion should have a strong impact on
overall profitability within the next 12 months.”

About Electronic Cigarettes International
Group, Ltd. (ECIG)

Electronic Cigarettes International Group (ECIG) is dedicated to
providing a compelling alternative to traditional cigarettes for the
more than 1 billion current smokers around the world. ECIG offers
consumers a full product portfolio that incorporates product quality and
the latest technology. The Company’s website is www.ecig.co.

Safe Harbor Disclosure

This press release contains contents from a third-party research agency
forward-looking statements that are made pursuant to the safe harbor
provisions within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. Forward-looking statements are any statement
reflecting management’s current expectations regarding future results of
operations, economic performance, financial condition and achievements
of ECIG, including statements regarding ECIG’s expectation to see
continued growth. Forward-looking statements, specifically those
concerning future performance are subject to certain risks and
uncertainties, and other factors are disclosed in the Company’s filings
with the Securities and Exchange Commission. Unless required by
applicable law, ECIG undertakes no obligation to update or revise any
forward-looking statements.

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Facebook: @Electronic
Cigarettes International Group, Ltd.

Twitter: @ECIGCorporate

Contacts

The Piacente Group, Inc.
Don Markley, 212-481-2050
ecig@thepiacentegroup.com
www.ecig.co