Fifth Third Bank Launches Fun Texting Game

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“TXT vs TXT” Promotes the Speed of the Bank’s App

CINCINNATI–(BUSINESS WIRE)–Fifth Third Bank introduces an animated mobile game to see just how fast
you can text. The game promotes the speed of the Bank’s mobile banking
app.


“We created a mobile banking experience through the Fifth Third mobile
banking app that moves at your speed: now,” said Maria Veltre, executive
vice president and chief marketing officer, Fifth Third Bank. “Our app
takes the wait out of banking and gives you time for fun things like our
new texting game.”

Fifth Third Bank understands that people love gaming, with about half of
all adults saying they play video games regularly.* The Bank’s “TXT vs
TXT” game reinforces the idea that faster is better in today’s mobile,
connected world.

The Bank’s fast mobile app allows people to:

  • Access their balance without logging in, using the Now Balance simple
    swipe.
  • Make payments.
  • Transfer money with a few taps.
  • Deposit a check with just a hover.
  • Set up alerts with the swipe of a thumb.
  • Check the past 24 months of statements.
  • Log in with Touch ID for IOS.

Game players can test the speed and accuracy of their texting skills at TXTvsTXT.com
in single-player, or head-to-head mode by challenging Facebook friends
to beat their scores. Sentences become more difficult to text as the
game levels progress and players can earn badges designed to tell their
friends whether they’re a “Molasses Hands” or “Turbo Twiddler.”

“We live on our phones and spend a lot of time texting, so we wondered:
Exactly how fast can people text?” said Jon Wyville, creative director
and executive vice president for Leo Burnett Chicago, which created the
game for Fifth Third Bank. “‘TXT vs TXT’ tests people’s skills, and
fuels a little competition. We all want it fast whether in a text
conversation or checking your balance on the Fifth Third Bank mobile
app.”

A series of digital videos demonstrate how fast it is to bank on the
Fifth Third mobile app in unexpected humorous ways. For example, you can
see side-by-side comparisons showing that a check can be deposited
faster than a hamster can eat five cheese balls, or an accordion player
can play “Mary Had a Little Lamb.” The campaign includes television
spots which will air during prime time throughout branch markets. Watch
the spot at https://youtu.be/EaLC6PuSya4.

More information about Fifth Third Mobile Banking is available at 53.com/mobile,
and the bank can be followed on Twitter @FifthThird.

*Pew Research Center, Dec. 15, 2015. Fifty percent of all men, and 48
percent of all women say they play video games on a cellphone, computer,
tablet or other device.

About Fifth Third:

Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $141 billion in
assets and operates 1,254 full-service Banking Centers, including 95
Bank Mart® locations, most open seven days a week, inside select grocery
stores and 2,593 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois,
Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and
North Carolina. Fifth Third operates four main businesses: Commercial
Banking, Branch Banking, Consumer Lending, and Investment Advisors.
Fifth Third also has an 18.3% interest in Vantiv Holding, LLC. Fifth
Third is among the largest money managers in the Midwest and, as of
December 31, 2015, had $297 billion in assets under care, of which it
managed $26 billion for individuals, corporations and not-for-profit
organizations. Investor
information
and press
releases
can be viewed at www.53.com.
Fifth Third’s common stock is traded on the NASDAQ® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Member FDIC

About Leo Burnett Worldwide:

Leo
Burnett Worldwide
 believes in using creativity to drive dynamic
business change for its clients. Through a HumanKind approach to
marketing, the agency puts a brand’s purpose at the center of
communications to transform human behavior. Part of Publicis
Communications, Leo Burnett Worldwide is one of the world’s largest
agency networks with 85 offices and more than 8,000 employees. The
global agency works with some of the world’s most valued brands
including Coca-Cola, Fiat, Kellogg’s, Kraft, McDonald’s, Nintendo, P&G,
Samsung and Tata among others. Leo Burnett is the most awarded network
in the world based on Advertising Age’s 2015 Awards Report. To learn
more about Leo Burnett Worldwide and its rich, 80-year history of
creating iconic brands, visit our siteFacebook page
and follow us via @leoburnett.

Copyright © 2016. Fifth Third Bank, Member FDIC, Equal Housing Lender,
All Rights Reserved.

Contacts

Fifth Third Bank
Laura Trujillo, 513-534-4361
Laura.Trujillo@53.com