Forge Some Legendary Memories at BlizzCon® 2016

Celebrate 25 years of games and friendship at Blizzard
Entertainment’s 10th BlizzCon, taking place November 4–5 at the Anaheim
Convention Center

Tickets on sale April 20 and April 23

IRVINE, Calif.–(BUSINESS WIRE)–#BlizzCon–Gather your party, plot a course for Southern California, and get ready
for an epic adventure—Blizzard Entertainment today announced that its
10th BlizzCon®
convention will be returning to the Anaheim Convention Center on Friday,
November 4
and Saturday, November 5! Tickets to Blizzard’s
two-day gaming convention and community celebration go on sale in two
batches on April 20 and April 23.


“With more live games and upcoming content than ever before, 2016 is
shaping up to be an exciting year for Blizzard gamers,” said Mike
Morhaime, CEO and cofounder of Blizzard Entertainment. “We can’t wait to
celebrate our 25-year anniversary with everyone during an epic weekend
of gaming, esports, and great company at our 10th BlizzCon.”

BlizzCon is the epic celebration of Blizzard Entertainment’s game
universes and the global player communities that bring them to life.
This year, attendees will have the chance to experience:

  • Hands-on play time with the latest versions of Blizzard Entertainment
    games
  • Global Finals for Blizzard esports, including the 2016 StarCraft®
    II
    World Championship Series, 2016 Hearthstone®
    World Championship, Heroes of the Storm® Fall
    Championship, 2016 World of Warcraft® Arena
    World Championship, and more
  • In-depth discussion panels with Blizzard game developers and artists
  • Community contests with great prizes
  • Commemorative merchandise based on Blizzard’s game universes
  • More activities and attractions to be announced

Tickets to attend BlizzCon 2016 will be priced at $199 USD (plus
applicable taxes and fees) each, and will be available for purchase from
the online event ticketing service Universe
via their website in two separate batches. The first batch goes on sale
at 7 p.m. Pacific time on Wednesday, April 20, and the second
batch goes on sale at 10 a.m. Pacific time on Saturday, April 23.

An exclusive pre-BlizzCon dinner to benefit Children’s
Hospital of Orange County
(CHOC) will
also be held the evening of Thursday, November 3, where attendees can
raise a glass and geek out with Blizzard developers, artists, and
community representatives while supporting a great cause. A limited
number of tickets will go on sale Wednesday, April 27 at 7 p.m. PT,
priced at $750 each, and Blizzard Entertainment will donate the proceeds
to CHOC.

Gamers from the far reaches of Azeroth, the Nexus, and everywhere in
between can once again enjoy BlizzCon from the comfort of their own home
by purchasing a BlizzCon Virtual Ticket, offering comprehensive live
coverage of the event via an online stream. Further details on the
Virtual Ticket, including pricing, availability, and programming
information, will be announced at a later date.

For more information on BlizzCon 2016, visit the official website (www.blizzcon.com).
Additional details will be posted as the event draws near. Those
interested in attending the show in person can make advance hotel
reservations now and receive special BlizzCon rates by booking through
the BlizzCon
hotel website
.

Blizzard Entertainment is currently hiring for numerous open positions.
More information on available career opportunities can be found at www.blizzard.com/jobs.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®
and the Warcraft®, StarCraft®,
and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes nineteen #1 games* and multiple Game of
the Year awards. The company’s online-gaming service, Battle.net®,
is one of the largest in the world, with millions of active players.

*Sales and/or downloads, based on internal company records and
reports from key distribution partners.

Cautionary Note Regarding Forward-looking
Statements:
Information in this press release that involves
Blizzard Entertainment’s expectations, plans, intentions or strategies
regarding the future, including statements about the dates and event
plans for BlizzCon 2016, are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Blizzard Entertainment’s actual future results to differ
materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to Blizzard Entertainment and
Activision Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current
expectations.

Contacts

Blizzard Entertainment, Inc.
Rob Hilburger
VP, Global
Communications
949-955-1380 x13228
rhilburger@blizzard.com