Galderma Campaign “Proof in Real Life”: Patients Tell their Stories One Year Later

Following up with the “Proof in Real Life” Twins, 12 months later

• Ten pairs of twins were treated with Restylane® fillers
  and/or Restylane Skinboosters™.
• Twelve months later, the twins talk about the fulfillment of
  their expectations and their satisfaction with treatments in a new
  film.
• Leading aesthetic practitioners comment on their patients’
  attitudes and responses to treatment.

LAUSANNE, Switzerland–(BUSINESS WIRE)–In 2015, Sharon Stone, signed on to the “Proof in Real Life” campaign to
help Galderma challenge common misconceptions of aesthetic treatments.

Galderma & Sharon Stone unveiled the natural-looking results of Restylane
fillers and Restylane Skinboosters in a unique real-life format
in Berlin, Germany. The Galderma Proof in Real Life campaign launch
event saw ten pairs of identical twins take part in a unique challenge.
One twin from each pair received a bespoke treatment plan which
consisted of treatments with Restylane fillers, Restylane
Skinboosters, or a combination of both. Twelve months on from the
original campaign, both twins have now been treated.

Galderma met with them and asked them about their expectations, the
results and their feelings, having all received the treatment.

Valuable Insights from the Twins and Aesthetic Professionals

To document their reactions, Galderma has launched a new film containing
interviews with a number of the twins as well as insights from leading
industry experts, featuring Plastic Surgeons, Dermatologists and
Aesthetic Physicians.

“It was quite an amazing journey for all of us, to be honest”,
said Dr. Kuldeep Minocha, the aesthetic practitioner based in London,
UK, who performed the treatments. “What was interesting is that all
bar one of the sets of twins were treatment naïve. So, they hadn’t had
any kind of injectables before. This was a very new step for them.

“So we took a lot of time in understanding what they felt about their
skin and skin ageing. We educated them a little bit about the use of
injectables, and talked to them about the various properties of what we
could do with fillers to try and improve their skin but maintaining
things as natural as possible. I think that was the biggest key,
particularly when you’re treating patients who are naïve and who have
not had any previous treatment and they don’t want too much change. So
everything we want to do is to refresh the skin and make them look like
the best versions of themselves.”

In the interview, Kelly, one of the twins treated in 2015, described the
reactions.

“When I looked in the mirror after my treatments, I was really happy
with the results. I was amazed how natural my skin looked, how natural
my overall look was, so I was very pleased with what I saw, definitely.
A lot of people said, ’You look really fresh, youthful, you’re glowing.’”

Agreement on the Importance of Natural Looking Results

One of the featured elements of the campaign was the focus on achieving
natural- looking results. Dr. Van Park, a leading Cosmetic Physician
from Sydney, Australia gave her views on patient expectations. “A
natural looking result, to me, is undetectable. In my experience, when
patients come and see me, they expect to become a better version of
themselves. To look the best they can for as long as they can, rather
than trying to look 20 years younger. They just want to look fresher and
less tired.”

The interviewed professionals agree on this point. Dr. Marie-Thérèse
Bousquet, who has worked with aesthetic medicine since 1992, says, “Natural
beauty is essential for my patients and for me. They do not want their
treatment to be seen.” She continues, “To achieve natural looking
results, here is my way of working: I associate different treatments; I
never over-correct; I am able to say “no” to the patient. My goal is an
improvement of the face without being excessive.”

“Proof in Real Life” of Confidence and Self-Esteem

Another key focus area in the Proof In Real Life Campaign was learning
about how patients felt about themselves after treatment.

“Patients often come to me saying they want something to make them
look better, but the reality is that they’re asking for something to
make them feel better,” says Dr. Steven Dayan, a facial Plastic
Surgeon from Chicago, USA. “Perfection of beauty does not equal
happiness. What we are actually trying to achieve is to make people feel
better about themselves. That’s self-esteem.”

One of the twins, Amie, summed up her experience very eloquently: “I
think the main thing people noticed in me after treatment was the
confidence I had in myself.”

“The ‘Proof in Real Life’ Campaign has provided some remarkable
insights into aesthetic treatments, how achievable and natural-looking
these results can be,” said Anne-Sophie Copin, from Galderma. “It
has highlighted the important positive effects that aesthetic treatment
seem to have, not only on the outside, but also for patients’
confidence, well- being and self-esteem.”

Dr. Steven Dayan sees these kinds of results as central: “This all
falls within the realm of what we do as Aesthetic Physicians.” Dr.
Dayan concludes, “Restylane has been around for 20 years; it has been
on the market in the U.S. since 2003. I’m very comfortable with
Restylane and all its capabilities – we understand [Restylane] very well.”

Experience for yourself how the twins reacted. Watch Galderma’s film
“Proof in Real Life, Twelve Months On”: www.restylane.com

About Galderma:

Dating back to 1961, Galderma is now present in over 100 countries with
an extensive product portfolio to treat a range of dermatological
conditions. The company partners with health care professionals around
the world to meet the skin health needs of people throughout their
lifetime. Galderma is a leader in research and development of
scientifically-defined and medically-proven solutions for the skin, hair
and nails.

About Restylane:

Restylane is a range of Hyaluronic Acid (HA) dermal fillers for
facial aesthetic treatments to efficiently reduce lines, folds and
wrinkles, create fuller lips, enhance contours and facial volume, as
well as improve skin quality, structure and elasticity. Restylane
has an established safety profile based on over 2 decades of experience
and extensive clinical documentation.

Today, with over 28 million treatments worldwide, Restylane is
known for natural-looking results with long-lasting effects and high
patient satisfaction. The Restylane range is designed to
complement the varying stages of facial aging for truly individualized
treatments that suit all patient needs.

Within the Restylane range there are two main product ranges:

• Restylane fillers, designed to enhance and restore
  facial features, from targeted superficial filling of wrinkles to
  deeper facial shaping and contouring.
• Restylane Skinboosters, a progressive approach to
  improved skin condition, designed to restore the skin’s hydrobalance
  and refresh the appearance.

Links:

“Proof in Real Life”, Twelve Months On: www.restylane.com

Galderma Launches “Proof in Real Life”: http://proofirl.com/nu/

Legal Disclaimer:
As for all injection treatments using
hyaluronic acid dermal fillers, side effects may occur in association
with treatment. These side effects are usually mild to moderate, and
include transient reactions such as redness, pain, swelling, bruising
and/or bumps at the injection sites. Please consult your physician for
additional information.
The reactions mentioned in this release are
based on the individual’s own experiences and opinions and may not be
what others will experience.
“Proof in Real Life” is not being
activated in the US.
Restylane, Restylane Skinboosters and Galderma
are trademarks of Nestlé Skin Health S.A.

© Nestlé Skin Health S.A. June 2016

Contacts

Galderma
Mårten Forrest
Head of PR & Communication
Aesthetic
& Corrective Business
Mobile: +46 768 98 1106
E-mail: marten.forrest@galderma.com