Global Tampons Market to Grow 5%, 2016-2020: Increasing Demand in Emerging Markets – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Global
Tampons Market 2016-2020”
report to their offering.

The report forecasts the global tampons market to grow at a CAGR of
5.87% during the period 2016-2020.

Among various feminine hygiene products, the acceptance level of tampons
is low due to lack of affordability, cultural restraints, and fears
associated with tampon use. However, increasing marketing and
advertising initiatives undertaken by vendors to educate women about the
benefits associated with the use of tampons is expected to increase the
share of this segment in the global feminine hygiene products market
during the forecast period.

Global Tampons Market 2016-2020, has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers the
market landscape and its growth prospects over the coming years. The
report also includes a discussion of the key vendors operating in this

According to the report, over the past few years, the penetration rate
for usage of tampons across developing regions has improvement from the
previous years. This can be well-illustrated from the rise in
promotions, education, and initiatives taken by the governments and
NGOs. The growing availability of tampons at subsidized rates has made
them more affordable for women. Likewise, with the growing per capita
disposable income, women belonging to urban areas and the middle-income
segment are able to purchase high absorbent tampons that are usually
expensive. India, Indonesia, and China are expected to have a high
penetration of tampons due to a rise in their gross domestic product.
This will positively affect the global tampons market during the
forecast period.

Key Vendors:

  • Procter & Gamble
  • Unicharm
  • Johnson & Johnson
  • Kimberly-Clark
  • Svenska Cellulosa Aktiebolaget
  • Edgewell Personal Care Company

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by product type

Part 07: Market segmentation by distribution channel

Part 08: Geographical segmentation

Part 09: Market drivers

Part 10: Impact of drivers

Part 11: Market challenges

Part 12: Impact of drivers and challenges

Part 13: Market trends

Part 14: Vendor landscape

Part 15: Key vendor analysis

Part 16: Appendix

For more information about this report visit


Research and Markets
Laura Wood, Senior Manager
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Fax (outside U.S.): +353-1-481-1716
Topics: Feminine
Hygiene Products