Half of All Parents Don’t Think They Could Do Their Child’s Job; Two-Thirds Don’t Know What Their Child Does for Work

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LinkedIn and companies globally to open their doors for Bring In
Your Parents Day on Nov. 4

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–LinkedIn
Corporation (NYSE:LNKD), the world’s largest professional network on the
Internet, announced today that almost half (49 percent) of all parents
believe they wouldn’t be able to do their child’s job for a day, and a
lack of understanding of their role (cited by 69 percent) could be the
reason why. To bridge the gap between parents and their children,
LinkedIn is championing its annual Bring
in Your Parents Day
initiative, where hundreds of
companies globally open their doors to their employees’ parents, on
Friday, Nov. 4.


LinkedIn released today a new global study that examines the
relationship between professionals and their parents and found several
trends indicating a generational gap at work, including a lack of
understanding about their children’s jobs and a lack of communication
about how proud they really are:

Parents Don’t Tell Their Children They Are Proud, Yet Boast About
Their Children’s Work to Others

Despite this apparent lack of understanding, an overwhelming 78 percent
admit they brag about their child’s achievements to others. However,
they aren’t quite as forthcoming to their own children — almost half (45
percent) of parents can’t remember the last time they told their child
they were proud of them. Just over a quarter (27 percent) of parents
blame a lack of opportunity for not expressing their pride, while one in
10 parents (10 percent) attribute it to a lack of understanding of their
child’s job and day-to-day life.

Buzzwords, Skills and Basic Knowledge Leave Parents Confused

Almost half (46 percent) of parents are baffled by the buzzwords
and lingo their child uses when talking about their job, while 28
percent think they would lack the relevant skills and knowledge to do
the role. Fifteen percent confess to not knowing their child’s job title
or even what company they work for.

Parents Think Their Children Will Surpass Their Own Professional
Success

Parents also believe their children have more opportunities in the
workplace than they did — 56 percent of mothers believe their daughters
have more opportunities to progress in their careers. Meanwhile, over
half (53 percent) of parents think their child earns more than they did
at their age, and 32 percent think their kids are on track to be much
more successful in their career.

Parents Misunderstand Some of Today’s Top Jobs

The study also showed that parents misunderstand some of the top jobs
available today:

1. UI designer (80%)
2. Actuary (73%)
3. Data scientist (72%)
4.
Social media manager (67%)
5. Sub editor (66%)
6. Radio
producer (62%)
7. Sociologist (60%)
8. Investment banker (59%)
9.
Software developer (58%)
10. Fashion designer (57%)

“It’s very clear that parents are proud of their child at work, yet they
don’t understand the specifics of their professional world,” says Pat
Wadors
, SVP of Global Talent, LinkedIn. “We are thrilled to be able
to inspire hundreds of companies worldwide to help connect parents to
their children’s professional lives just by opening up our workplace for
a day.”

LinkedIn Bring In Your Parents Day is being held on Friday, Nov.
4, 2016, in 15 countries including Australia, Brazil, Canada, China,
France, Hong Kong, Ireland, India, Italy, Spain, Sweden, Singapore, The
Netherlands, United Kingdom and the United States. Businesses and
individuals worldwide are encouraged to take part in the day. You can
find out more about the day at biyp.linkedin.com
or join conversations on Twitter with #LinkedIn #BIYP.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive
and successful and transforms the ways companies hire, market, and sell.
Our vision is to create economic opportunity for every member of the
global workforce through the ongoing development of the world’s first
Economic Graph. LinkedIn has offices around the world.

Methodology

The research was commissioned by LinkedIn and conducted by Censuswide.
The survey examined 16,529 parents between Oct. 4 and Oct. 17, 2016, in
the following countries: UK, U.S., Canada, Australia, France, China,
Hong Kong, Singapore, Spain, Sweden, Brazil, Ireland, Netherlands, Italy
and India.

Contacts

Press
LinkedIn Communications Team
press@linkedin.com
or
Brands2Life
Cathy
Donald /Steele Paulich, +44 (0) 207 5921200
linkedin@brands2life.com