IGN and Coca-Cola Partner To Create New Series, “ESPORTS WEEKLY with Coca-Cola”

SAN FRANCISCO–(BUSINESS WIRE)–It’s time to meet the newest player in competitive gaming coverage,
“ESPORTS WEEKLY with Coca-Cola.”

Leading games and entertainment media company IGN announced today its
official partnership with Coca-Cola to bring new, in-depth coverage to
the rapidly growing world of esports. The jointly created online vídeo
series will air weekly, starting Friday, October 9th at
7:00pm ET on IGN.com.

“With the advent of online gaming, video games have taken the next step
towards becoming the leading national pastime. We’re excited to team up
with Coca-Cola to introduce an even bigger audience to the world of
professional esports,” said Peer Schneider, Co-Founder and General
Manager of IGN.

This new partnership brings the excitement of esports to the biggest
possible audience of gamers online. Coca-Cola, the largest non-endemic
brand in esports, has quickly established itself as one of the strongest
supporters of the esports community, making it the perfect partner in
unlocking in-depth coverage to IGN’s 66 million monthly viewers.

“Over the last few years, we have made it our mission to elevate and
celebrate esports and gaming at large. Coca-Cola’s partnership with IGN
will bring an unprecedented level of exposure, recognition and uplift to
the industry and community,” said Matt Wolf, head of gaming, The
Coca-Cola Company. “Coca-Cola and IGN have come together to ignite the
passion of esports’ fans every week by creating and delivering content
that has never been done before.”

Hosted by IGN’s Kevin Knocke, each thirty-minute show will detail a full
recap of the week’s top headlines from esports around the world.
Episodes will include an in-depth look at several of the top headlines
and close out with a roundtable panel discussing various esports leagues
and tournaments like Riot’s LCS, Valve’s The International, Blizzard’s
WCS and many more. “ESPORTS WEEKLY with Coca-Cola” will also feature
known esports celebrities, special guests and co-hosts.

In the first four weeks, the new series will host League of Legends
player and personality Stephen “Snoopeh” Ellis, Charlie Yang, World
Series of Poker bracelet winner and former StarCraft professional gamer,
Bertrand “Elky” Grosspelier and the entire Evil Geniuses DOTA 2 Team,
winners of the largest prize pool in esports history at $6.6-million.

“ESPORTS WEEKLY with Coca-Cola” will broadcast multi-screen across IGN’s
channels on the web, mobile devices, video game consoles, and
over-the-top streaming platforms.

For more information and upcoming news on ESPORTS WEEKLY with Coca-Cola
and other IGN original series follow us on www.ign.com,
and @IGN on Facebook, Twitter and Snapchat Discover.

About The Coca-Cola Company

The Coca-Cola Company (NYSE:KO) is the world’s largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led
by Coca-Cola, one of the world’s most valuable and recognizable brands,
our Company’s portfolio features 20 billion-dollar brands including Diet
Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute
Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider
of sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world’s largest beverage distribution system,
consumers in more than 200 countries enjoy our beverages at a rate of
1.9 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that
reduce our environmental footprint, support active, healthy living,
create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world’s
top 10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About IGN

IGN is the leading Internet media company focused on the video game and
entertainment enthusiast markets. IGN’s mobile and desktop websites
comprise several specialty sites or “channels”, including major video
game platforms and other forms of entertainment such as television,
comic books and films. IGN reaches 66.7MM users monthly across
owned-and-operated mobile, web, and OTT platforms. With more than 12.3MM
social followers and 7.3MM YouTube subscribers, IGN is the #1 source for
video game information online. For more information, visit www.IGN.com,
follow us on Twitter at www.twitter.com/ign
or find us on Facebook at www.facebook.com/ign.


Kiersten Slader, 415-696-5516 (o) or 415-627-8939 (m)
of Public Relations