impreMedia and Latino Decisions Announce Election Eve Poll of Latino Voters

impreMedia and Latino Decisions will release the results of a national election eve poll of 5,600 Latino registered voters the morning of November 6, 2012. The “impreMedia-Latino Decisions Election Eve Poll” was conducted during the final days of the election and will provide insights into Latino voter choice for President and Congress as well as on critical issues and ballot initiatives. In addition to the national sample, the poll will break out voting in eleven states, including the key battleground states. In an election so tightly contested, the combination of high Latino turnout in these states could determine the outcome of the election.

The results of the survey will be available in English and Spanish on November 6, 2012 and posted at:

According to the following schedule:

  • 9AM Eastern: Most important issues
  • 12PM Eastern: Voter demographic data
  • 5PM Eastern: Mobilization and levels of early voting
  • Beginning at 8pm Eastern and each hour thereafter as polls close throughout the night, state level results on candidate voter preferences will be released.

The entire poll results will become available after 8pm Pacific including all national and state specific data.

Results will also be available on Twitter #LatinoVote.


Latino Decisions completed 5,600 interviews with Latinos who have already voted, or were certain to vote in the November 6, 2012 presidential election. Interviews were conducted via telephone with live callers, all of whom were bilingual, and interviews were completed in the language of preference of the respondent. Overall, 62% of interviews were completed in English and 38% in Spanish. Respondents were reached on landline and cell phone-only households, from November 1-5, 2012 and averaged 12 minutes in length. Voters were pre-screened based on their vote history in previous presidential elections, and date of registration to include a mix of new registrants and first-time voters. Respondents were asked if they had already voted early, and if not, if they were 100% certain they would vote on November 6th. Any respondent who was not certain was terminated. For 11 individual states, a minimum of 400 interviews were completed to provide state-specific reliable estimates. For the remaining 39 states and the District of Columbia an additional national sample was completed, and then combined with the 11 stand-alone state samples for an overall combined nationally proportionate sample. The national sample of 5,600 is directly proportionate to the Latino voter population nationwide, and is weighted to reflect the known Census demographics for Latino voters. The national sample carries an overall margin of error of 1.8%. California and Florida each had 800 completed interviews and carry a margin of error of 3.5%. The remaining 9 individual states sampled: AZ, CO, MA, NC, NM, NV, OH, TX, VA all had 400 completed interviews and carry a margin of error of 4.9%. Interviewing was administered and overseen by Pacific Market Research.


ImpreMedia throughout its newspapers and websites, including La Opinión in Los Angeles and El Diario/La Prensa in New York, have been extensively covering the 2012 elections. Tuesday’s coverage will include direct reporting from Obama and Romney headquarters as well as from key battleground states. In addition to the “impreMedia – Latino Decisions Election Eve Poll” results, impreMedia will offer regular updates, interviews, videos, interactive maps, photo-galleries, and analysis of the Latino vote.

impreMedia is the leading Hispanic news and information company in the U.S. in online and print. ImpreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines. Twenty-five percent of U.S. Hispanic adults use an impreMedia product. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit:


Latino Decisions is a joint effort between Pacific Market Research, a nationally known research firm, and Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars and professors at Stanford University and the University of Washington. Both Dr. Segura and Dr. Barreto are experienced and nationally respected researchers who have a deep understanding of U.S. Latino culture and advanced quantitative research skills. Their expertise, coupled with Pacific Market Research’s logistical capabilities, makes Latino Decisions a leader in the field. For more information, please visit or call 877-271-2300.

The poll was made possible with additional support from America’s Voice Education Fund, Mi Familia Vota, NALEO Educational Fund, National Council of La Raza (NCLR), Service Employees International Union (SEIU), and Univision Political and Advocacy Group.