The latest impreMedia-Latino Decisions tracking poll released today
revealed a continued trend in support for President Obama, and increased
dissatisfaction with Republican outreach towards Latino voters.
Sixty-seven percent of Latino voters said that if the election were held
today they are certain to vote for Barack Obama, compared to just 15%
for Romney. When asked who was to blame for lack of progress in the
economic recovery, an overwhelming majority blamed gridlock in Congress
while only 15% named Obama.
Support for congressional Democrats stayed steady, with 64% of
respondents saying they are planning to vote Democrat in the upcoming
election, compared to 15% planning to vote Republican. Combining the
likely voter categories the Democrats are favored 68% to 18% over
On outreach to voters the numbers remained steady for both parties, with
50% of voters saying that Republicans dont care too much when asked
if they were doing a good job of reaching out to Hispanics/Latinos,
compared to 16% who felt they were doing a good job. For Democrats, the
numbers were opposite, with 65% saying they felt Democrats were doing a
good job vs. 22% who said they dont care too much.
An additional new poll question addressed Latino voters attitudes
towards education. When asked if they supported or opposed providing
federal tax money in the form of vouchers to help pay for the cost of
education, 42% said they opposed while 38% said they supported. In a
separate question 21% listed education as a top issue, compared to 13%
who listed healthcare, suggesting a possible area for Romney to outline
his vision for education and build momentum among Latino voters.
Romneys stand on education could help him gain some traction with the
Latino vote, stated Monica Lozano, CEO of impreMedia. Providing more
school choice through such things as vouchers might provide Romney the
opportunity to change his low favorability with Latino voters.
*Note: the data in this weeks release was compiled before the first
presidential debate last Wednesday.
Media Footnote: All References to the poll must be as follows: The
impreMedia-Latino Decisions Tracking Poll. To view more data and
information on this weeks poll visit:www.laopinion.com/section/voto.
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This is the sixth release of an 11-week tracking poll
of Latino registered voters. Each week impreMedia and Latino Decisions
will release a new rolling cross- section of 300 completed interviews
with Latino registered voters across all 50 states. Interviews are
conducted in English or Spanish, at the preference of the respondent,
all conducted by bilingual interviewers at Latino Decisions calling
center, Pacific Market Research. The survey averaged 10 minutes in
length, and has an overall margin of error of 5.6% on results that
approach a 50/50 distribution. All respondents confirm that they are
Hispanic or Latino and currently registered to vote.
This third wave of the survey was fielded Sept 28-Oct 4, 2012
impreMedia is the leading Hispanic news and
information company in the U.S. in online and print. impreMedia’s
multi-platform offerings range from online to video, social media,
mobile, audio, newspapers and magazines, including the http://www.impre.com
of U.S. Hispanic adults use an impreMedia
product. The network
is also the nation’s largest Hispanic
newspaper publisher with newspapers in top U.S. Hispanic markets,
markets total that represent 59% of the U.S. Hispanic
population. Its leading publications include La Opinión in Los Angeles
and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com,
About Latino Decisions
Latino Decisions is a joint effort
between Pacific Market Research, a nationally known research firm, and
Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars
and professors at Stanford University and the University of Washington.
Both Dr. Segura and Dr. Barreto are experienced and nationally respected
researchers who have a deep understanding of U.S. Latino culture and
advanced quantitative research skills. Their expertise, coupled with
Pacific Market Researchs logistical capabilities, makes Latino
Decisions a leader in the field. For more information, please visit www.latinodecisions.com
or call 877-271-2300.