Integrated Agency Cibo Delivers Groundbreaking Brand Experience for Generation Tux, a George Zimmer Company

From brand experience strategy and identity to digital business and
e-commerce design, Cibo helps Generation Tux revolutionize the tuxedo
and suit rental experience

SAN FRANCISCO–(BUSINESS WIRE)–Cibo, an integrated brand experience agency, today announced its work
with newly-launched Generation Tux, a George Zimmer Company that is
disrupting the online tuxedo and suit rental market.

Generation Tux, along with its founder George Zimmer, founder and former
CEO of Men’s Wearhouse, engaged Cibo to design many facets of the new
company’s brand identity, including the logo and entire online shopping
and group management experience.

“We’re extremely proud of the work we’ve done for Generation Tux,” said
Alder Yarrow, Cibo’s Chief Experience Officer. “We’ve been developing
new methodologies over the years that approach brand strategy and brand
experience design in new innovative ways. Generation Tux was an
opportunity to apply our Brand Experience Strategy approach to men’s
formal wear and online retailing and we’re thrilled with the results.”

Cibo refers to brand experience strategy as a way to plan for and
capitalize on key experience moments across the customer’s interaction
points with a brand. Generation Tux is the result of this kind of
strategy and design thinking.

“Working with Cibo was crucial to our success,” said Generation Tux
Chief Marketing Officer Matt Schow. “Their combination of deep UX and
e-commerce expertise, brand strategy and identity design ensured that
the complexities of this business were never imposed on the customer. We
ended up with a fantastic brand and an intuitive user experience.”

Several aspects of the digital business required thoughtful and
innovative approaches to the customer’s experience. The site contains 17
key commerce flows that provide different experiences depending on
whether the user is the bride, groom, wedding planner or member of the
wedding party.

“Ensuring that everyone has understood, measured, paid for and returned
their tuxedos is the last thing that most people want to deal with
leading up to their big day,” said Yarrow. “We developed a simple and
effective workflow for moving groomsmen through the process using web,
e-mail and SMS, as well as a comprehensive dashboard for the bride or
groom to track the progress and status of every individual in the
wedding party.”

“I knew this was going to be one of the most complex e-commerce projects
I’ve seen,” said Schow, “and Cibo nailed it.”

Other innovative features include a guided self-measuring process; easy
event set-up; shared event administration for wedding planners; and deep
social integration.

Get inspired and outfit your next occasion at


Cibo (
is an integrated brand experience agency that helps ambitious brands
design innovative customer experiences that drive increased loyalty,
advocacy, and sales. Founded in San Francisco in 2010, Cibo brings deep
capabilities in traditional marketing and advertising together with
cutting-edge expertise in digital experience design, emerging marketing
technologies and cross-platform brand storytelling. Cibo’s work propels
some of the world’s top brands, including Tesla, Salesforce, Volcom,
Subaru, Twitter, Lenovo, Union Bank/MUFG, Facebook and Disney.


Generation Tux is a first-of-its-kind ‘high tech, high touch’ online
tuxedo and suit rental platform, offering exclusive service with tailors
on demand to visit your home or office so you can look your best during
life’s most important moments. From trusted entrepreneur George Zimmer,
whose pioneering vision is once again revolutionizing how people get
dressed and share key life experiences, Generation Tux is changing the
way men rent tuxes and suits, making this luxury accessible to all.
Distinguished by superior quality and style, a hassle-free online
shopping experience and unrivaled concierge services, Generation Tux is
in a league of its own. Visit or
join the conversation #GENTUX.


Eric Eddy, 212-941-7590