IRI Beer Expert Provides 2015 Mid-Year Results on Beer Category and Craft Beer Segment
–(BUSINESS WIRE)–IRI:
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WHO: |
Dan Wandel, Principal, Beverage Alcohol, Client Insights, |
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WHAT: |
Beer category sales have improved in 2015, based on the strength |
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WHY: |
The craft segment continues to be one of the true success stories in the beverage alcohol industry for the past several years, and 2015 is no exception. Wandel’s presentation will take a closer look at where craft beers are succeeding and will address such critical questions as: |
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| — What are the mid-year sales trends for the beer category in 2015? | ||
| — How is the beer category and craft segment performing in 2015? | ||
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— What are the top-selling craft beer styles for the first half of 2015? |
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| — What are the hot new beer brands in 2015? | ||
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— Which beverage alcohol defined vendors are driving craft sales growth? |
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| — What is happening in craft’s largest-selling style, IPA? | ||
| — How are can packages selling within the craft segment? | ||
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WHEN: |
Thursday, Sept. 3, 2015, 12 p.m. CT |
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WHERE: |
Brewers Association Power Hour |
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Only Brewers Association members can participate. To pre-register, |
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