Davidson Media Group Press Release for Rebajaso/Keep Your Half

Davidson Media Group, a leading mid-market Hispanic radio station operator, has launched Rebajaso, an innovative new digital platform and the only daily deals program for the Hispanic Market. Rebajaso enables radio stations to make money from their unused advertising inventory while providing tremendous value to new and existing advertising clients as well as their listeners. The program helps radio stations and advertisers increase their market share of the fastest growing demographic and consumer base in America!

By combining a proprietary software platform and an easy-to-use system for radio station operators, Rebajaso provides a robust new way for stations to make money, for advertisers to gain more customers, and for listeners to get great deals on everything from their favorite restaurants and spas to electronics and groceries. Rebajaso handles everything from providing training for station sales staff, custom website interface, creation of coupons, payment processing, and even promotion of deals through email and Facebook.

The Rebajaso platform is available to radio station listeners via both computers and smartphones with simple browsing and purchasing features. An English-language version of Rebajaso, called Keep Your Half, is also available for the General Market.

In addition to being the only daily deals program tailored for the Hispanic market, Rebajaso provides a highly focused and localized business model that enables radio stations and their advertisers to really stand out in the crowd. By leveraging our direct experience in the radio business, a keen understanding of the needs of advertisers and listeners, and our expertise in the Hispanic market, we are re-defining the discount deals business as well as providing value to local communities.

If you are a radio station operator, Rebajaso will help you utilize your unused advertising inventory, unlock a valuable new revenue stream, expand your share of the advertising market from both existing and new advertisers, and win the loyalty of your listeners by offering them great deals – all without any up-front expenditures.

About Davidson Media Group

Davidson Media Group is one of the largest multicultural radio groups in America today. With more than 30 stations and a focused vision of serving the country’s emerging Hispanic markets, DMG offers advertisers the ability to reach the fastest growing segment of today’s multicultural audiences.