Kestra Financial Adds $700 Million Firm Watermark Wealth Strategies

Addition builds on current recruiting momentum

AUSTIN, Texas–(BUSINESS WIRE)–#KestraFinancial–Independent advisor platform Kestra
Financial, Inc.
(Kestra Financial) announced today the addition of
Watermark Wealth Strategies (Watermark), an independent wealth
management practice focused on addressing the complex needs of
pre-retirees and retirees.

Based in Scottsdale, Ariz., Watermark Wealth Strategies was founded by
Principals Carmen Cercone and Kyle Richardson; along with co-founders
Thomas Lundgaard, Tyler Brilinski, and James Bruce in 2009. The firm’s
10 advisors collectively manage $700 million in assets and provide a
diverse suite of services, including retirement planning, estate
planning, investment management, insurance strategies and tax planning.

“Watermark Wealth Strategies exemplifies the type of firm poised to
benefit from Kestra Financial’s holistic advisor technology and vibrant
culture,” says Daniel Schwamb, SVP of Business Development at Kestra
Financial. “Kestra Financial is focused on supporting the growth of
elite advisory professionals who share our commitment to providing
integrity-centric services supported by next-generation technology

The addition of Watermark solidifies Kestra Financial’s footprint as a
leading resource for top-tier advisors looking to deliver high-quality
services to clients.

“Kestra Financial offers a customized experience to advisors looking for
a growth-minded partner that offers the best tools, culture, and
practice management experience in the industry,” says Richardson.
“Watermark has a steadfast commitment to providing unparalleled client
service, and we joined Kestra Financial knowing that their team shares
this goal.”

About Kestra Financial

Kestra Financial, Inc. (Kestra Financial) provides a leading independent
advisor platform that empowers sophisticated independent financial
professionals, including traditional and hybrid RIAs, to prosper, grow,
and provide superior client service. With a culture rich in reinvention
and advisor advocacy, Kestra Financial has developed integrated business
management technology that, combined with its personalized consulting
services, offers exceptional scale and efficiency.

Headquartered in the “Silicon Hills” of Austin, Texas, Kestra Financial
offers an experience as unique as the city in which it operates. The
firm supports more than 1,700 independent financial advisors in
delivering comprehensive securities and investment advisory services to
their clients. Kestra Financial is the parent company of Kestra
Investment Services, LLC, member FINRA/SIPC, and also of Kestra Advisory
Services, LLC; Kestra Private Wealth Services, LLC; and Kestra
Institutional Services, LLC, all federally registered investment
advisers. For more information about Kestra Financial, please visit

Securities offered through Kestra Investment Services, LLC, member
FINRA/SIPC. Investment advisory services offered through Kestra Advisory
Services, LLC. Watermark Wealth Strategies is independently owned and


Gregory FCA for Kestra Financial
Lauren Davis, 610-228-2103