Know Your Water Website Educates Users on Contaminants That May Be in Water Supplies Across Country

First of its kind site uses public water data so consumers can check
contaminants that may be in their local water supply

MARLBOROUGH, Mass.–(BUSINESS WIRE)–PUR, distributors of faucet filters certified to reduce over 70
contaminants, including 99 percent of lead—more than any other brand1—announced
the launch of,
a free online resource where Americans can learn about their local water
quality simply by entering their home address. Using EPA-mandated
testing data, PUR’s Know Your Water website is the first interactive
water quality user experience that lets U.S. consumers know what
potential contaminants may find their way into the water supply as it
travels to their home.

After entering an address, users are given an overview of their local
water. An animated water droplet that represents the source of where
their drinking water comes from takes users on its personal journey from
source, to treatment facility, through miles of pipe to their tap. All
throughout the video game-like experience users can click on dynamic
visuals to learn about potential contaminants that can seep into the
water droplet as it travels to their home. Simple solutions are then
given to reduce many contaminants to ensure cleaner drinking water comes
out of their tap.

As America’s infrastructure ages, concerns about water contamination
grow. According to the Water Quality Association, when water leaves a
municipal treatment facility it meets all the guidelines of the EPA’s
Safe Drinking Water Act. However, as that water makes its way through
aging pipes to your home, the potential for contaminants to make their
way into that water after treatment is very real. For example, it has
been reported that nearly half of U.S. homes (almost 75 million) were
constructed before 1980; these homes are most likely to contain at least
some lead plumbing.2

“The recent lead contamination crisis in Flint, Michigan was an
eye-opening experience and reinforced our goal to educate consumers and
empower them to find out about what’s in their water,” says Deb Mudway,
Marketing Vice President, Helen of Troy Home, owners of PUR. “Our Know
Your Water website will let anyone, from any state gain a greater
understanding of the kinds of contaminants that can potentially be in
their own local water supply.”

There are approximately 155,000 public water systems in the US. By
leveraging data within EPA-mandated water quality reports in a way that
no one else has ever done before, PUR uses this personalized experience
to visualize and break down for people – in simple steps – what may be
in their drinking water. By simply typing in their home address,
visitors can follow their water from its source, to its treatment
facility, to their home, all the while learning about the potential
contaminants that can be picked up on its way. This provides consumers
with an easy-to-use solution for understanding the data within their
municipal water quality reports.

To check out the water quality of your neighborhood visit

PUR Water Filtration is part of the Helen of Troy family of companies

About PUR

Marketed by the Health and Home division of Helen of Troy Limited
(NASDAQ, NM: HELE), PUR® is a leading brand in the at-home
water filtration category for faucet water filters, water pitchers and
dispensers, replacement filters, and refrigerator filters. MAXION®
Filter Technology is PUR’s commitment to superior filtration performance
and innovation, by using activated carbon and ion exchange to reduce
more contaminants than any other brand. Certified by NSF International
and the Water Quality Association for their contamination reduction,
PUR’s filtration systems were the first to claim reduction of trace
levels of pharmaceuticals identified in U.S. tap water. PUR’s water
faucet filters are certified to reduce over 70 contaminants including
99% of lead, 96% of mercury and 92% of certain pesticides while their
water filter pitchers and dispensers are certified to reduce 96% of
mercury and 95% of certain industrial pollutants.

For more information about PUR water filtration or PUR’s MAXION®
Filter Technology, visit
To learn about the water quality where you live visit

About Helen of Troy Limited:

Helen of Troy Limited is a leading global consumer products company
offering creative solutions for its customers through a strong portfolio
of well-recognized and widely-trusted brands, including OXO®, OXO Tot®,
Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro
Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®,
Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All
trademarks herein belong to Helen of Troy Limited (or its affiliates)
and/or are used under license from their respective licensors. For more
information about Helen of Troy Limited, please visit

For more information about Helen of Troy, please visit

1 As of 10/11/16 NSF Certification comparison valid for
faucet mount and pour-through filters
2 Nichols, M. &
Young, A. (2016, March 11.) Beyond Flint: Excessive lead levels found in
almost 2,000 water systems across all 50 states. Retrieved from


Blue Chip Marketing Worldwide
Amy Ferraro, 847-418-8085