Magic Johnson Enterprises Announces a Strategic Alliance and Investment in Simply Healthcare Plans

Magic Johnson Enterprises (“MJE”) announced today an investment and

strategic alliance with Simply Healthcare Plans (“SHP”), a minority

owned and operated managed care plan based in Florida. In addition to

investing in SHP, MJE will provide strategic advice with the company’s

expansion efforts and commitment to developing innovative healthcare

programs in underserved urban communities throughout the country. SHP

also announced today the official launch of Clear Health Alliance, a

comprehensive Medicaid Specialty Plan offered by Simply Healthcare Plans

to individuals living with HIV and AIDS. MJE and SHP will collaborate to

promote and expand Clear Health Alliance, which is currently in Miami

Dade County, to other markets in Florida and across the nation. Last

week the Governor of Florida, Rick Scott signed into law a Bill

expanding the Medicaid HIV and AIDS program on a statewide basis.

“I am looking forward to the opportunity to work with SHP’s team on

developing healthcare programs focused on the needs of individuals in

underserved communities. SHP is creating programs that will make an

impact on improving the quality and access to care for individuals in

urban areas and I am hopeful that the community, providers and hospitals

embrace these efforts,” said Earvin “Magic” Johnson. He added, “Clear

Health Alliance is just one example of how SHP is developing innovative

programs that provide a comprehensive care approach to many Latinos and

African Americans disproportionately affected by HIV/AIDS that currently

are not afforded access to such programs. I have always been a true

believer that effective treatment of HIV/AIDS requires a comprehensive

and holistic approach and Simply Healthcare Plans, through Clear Health

Alliance, not only provides its members with all the traditional

healthcare benefits you expect from a health plan, they also provide

many additional benefits that I have found to be extremely important to

support the treatment of HIV and AIDS.”

Approximately $29 billion is spent annually by the U.S. on HIV/AIDS.

Half of all domestic HIV/AIDS treatment is funded by federal and state

government annually through Medicaid and Medicare. About 56,000 new

HIV/AIDS cases are reported annually in the U.S. Nearly 1.2 million

people in the U.S. are living with HIV/AIDS. Of those, approximately 30

percent are not accessing care. Florida ranks third in the nation in the

number of persons living with HIV/AIDS. Miami-Dade County ranks first in

the nation for new AIDS cases per capita while Broward County ranks

second and Palm Beach County ranks sixth.

“We are excited and honored to be working with Earvin and MJE to expand

access to critically important medical and support services for

individuals in underserved communities,” said Miguel B. Fernandez,

Chairman of Simply Healthcare Plans, Inc. He added, “Our expertise and

knowledge of Medicaid and Medicare, combined with Earvin’s insight of

urban communities and his advocacy for Latinos and African Americans

will help meet an increasing need for healthcare services in Florida and

across the country.”

About Magic Johnson Enterprises

Magic Johnson Enterprises, formed in 1987, serves as a catalyst for

community and economic empowerment by making available high-quality

entertainment, products and services that answer the demands of

ethnically diverse urban communities. Through investment, partnership

and consultation, Magic Johnson Enterprises has a portfolio of companies

that strategically work together to reinforce the organization’s focus

on serving emerging, multicultural communities. Learn more at www.magicjohnson.com.

About Simply Healthcare

Simply Healthcare Plans, Inc. is a Florida licensed health maintenance

organization Headquartered in Coral Gables, Florida. Established in

2010, SHP offers health benefits coverage to Florida’s Medicare,

Medicaid and Healthy Kids recipients, serving over 65,000 Florida

residents, with expansion plans in the rest of the United States. To

learn more about Simply Healthcare visit www.simplyhealthcareplans.com.