MasterCard Launches New Program That Can Turn Any Consumer Gadget, Accessory or Wearable into a Payment Device

Famed Designer Adam Selman, Capital One, GM, Nymi, Qualcomm, Ringly
and TrackR Among First to Join

MasterCard will showcase prototypes with launch partners at Money

LAS VEGAS–(BUSINESS WIRE)–MasterCard today introduced a
new program
that will bring MasterCard payments to a wide array of
consumer products across the automotive, fashion, technology, wearables,
and yet to be imagined categories. The program gives consumers the
freedom to shop using the device or thing that is most convenient
to them, with the highest level of security available.

The program will launch with the support of several marquee partners
across multiple verticals to fit every lifestyle need. Designer to the
stars Adam
, automaker General
, wearable technology innovator Nymi,
smart jewelry company Ringly,
and Bluetooth locator TrackR
are among the prominent consumer brands enabling their products through
the program.

Exclusive designs from Adam Selman and prototypes from GM
(key fob), Nymi (wristband) and Ringly (ring
), will be on display at
the Money 20/20 conference in Las Vegas this week and are showcased in
this video.

The Internet of Things (IoT) – the hyper-connected world where every
device from the phone to the washing machine will be connected to the
Internet – is transforming the way consumers interact and transact.
According to Cisco, there will be 50 billion connected devices by 2020.
MasterCard is establishing the program as the foundation to enable
payments for IoT.

The program is an extension of the MasterCard
Digital Enablement Service (MDES)
and the Digital
Enablement Express (Express)
program, and brings to fruition the
vision that every device will be a commerce device. Through MDES and
Express, any accessory, wearable or device can be payment-enabled and
quickly scaled to millions of MasterCard accounts.

“As more and more ‘things’ become connected, consumers will have endless
possibilities when it comes to how they pay, and will need all of their
devices to work seamlessly together,” said Ed McLaughlin, Chief Emerging
Payments Officer at MasterCard. “This program eliminates the boundaries
of how we pay by delivering a secure digital payment experience to
virtually anything – rings, fitness and smart bands, car key fobs,
apparel, and whatever comes along next.”

Technology and Issuer Partners

As part of the program, MasterCard worked with NXP
and Qualcomm
to develop technology that makes it simple to enable
secure payments on virtually any device or accessory.

is the first issuer to embrace the program and will leverage
Express, enabling them to expand to a whole new category of devices. The Capital
One Wallet
will authenticate the users to provide strong security
for provisioning and managing tokens. It also includes enhanced real
time transaction notifications identifying the device used in each
transaction. Capital One is one of many issuers with tens of millions of
MasterCard credit and debit accounts already participating in MDES.

The launch of the program puts in place a standard for expanding secure
contactless and embedded payment options globally. Products will begin
rolling out in 2016 in the U.S., with plans to expand to other markets.

About MasterCard

MasterCard (NYSE:MA),,
is a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNewsjoin
the discussion on the Beyond
the Transaction Blog
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the latest news on the Engagement

Read why our launch partners – including
Adam Selman, Capital One, General Motors, NXP, Nymi, Qualcomm, Ringly,
and TrackR — support our program to enable any device to make payments.

Adam Selman, fashion designer:
“Technology is vital to the
fashion industry, from textiles, printing techniques, and innovations in
garments, it keeps fashion changing and evolving. Usually technology’s
role in fashion is behind the scenes. What sets the MasterCard program
apart is that it features the technology, while still remaining
invisible, yet interactive and totally functional with the wearer. It’s
exciting to be part of a project that is creating something new and
fresh. At the end of the day, that’s what fashion is all about.”

Tom Poole, managing vice president, Digital Payments at Capital One:
are always looking for new ways to enhance the consumer payment
experience, by offering tools and pioneering technologies focused on
ecommerce and mobile accessibility. We are excited about the potential
this new initiative and other new payment options hold as we work to
offer more choices to help make our customers’ lives easier.”

Tom Grekowicz, senior manager, GM Rewards Card:
are becoming more connected and this will enable our customers to
maximize their connections to all aspects of their lives, including new
and easier ways to pay for goods and services. This partnership with
MasterCard will help us learn more about our customers’ preferences and
how we can best serve them.”

Jeff Miles, vice president of Payments at NXP:
integrating our loader service into MasterCard’s ecosystem, we’re
providing OEMs with a simple method to quickly deploy secure payments in
new mobile and wearable devices. Just as mobile payments have removed
the traditional barriers in commerce for consumers, this partnership
will remove barriers for OEMs, making it far easier to rapidly deploy
new technologies with secure payment capabilities.”

Karl Martin, founder and CTO of NymiTM:
initiative is a natural fit with Nymi’s vision of seamless and secure
user experiences. Commerce is no longer restricted to stores, whether
they be brick and mortar or online. The Nymi Band offers a new interface
for secure authentication that can be applied to a broad range of
experiences, enabling commerce anytime, anywhere. The next generation of
integrated experiences is about ease and delight, where security can
simply be assumed.”

Dr. Conroy Cormac, vice president, product management, Qualcomm
Technologies, Inc., a subsidiary of Qualcomm Incorporated:

digital payments space is in the midst of a dramatic transition in the
industry. We are delighted to be working with MasterCard to accelerate
this transition across mobile, automotive, and IoE platforms and bring
end-to-end connectivity for issuers, retailers, and service providers.
We are collaborating to bring MasterCard Tokens across a range of smart
wearable devices based on Qualcomm Snapdragon chipsets and technologies.”

Christina Mercando d’Avignon, founder and CEO of Ringly:
created Ringly to keep women connected to the people, messages and
notifications that are important to them. Through our partnership with
MasterCard, Ringly will not only be able to keep people connected, but
will provide another layer to how our customers can use their jewelry
while on the go. Our mission is to make women’s lives more manageable
through beautiful jewelry and discreet technology.”

Christian Smith, president and founder, TrackR:
“Our goal
with TrackR is effortless organization. This is another example of how
TrackR can simplify daily tasks, whether it’s finding your misplaced
keys or paying for your coffee.”


Marisa Grimes, 914-325-8367