Mealtime Solutions Hit the Mark for Families: Peapod Rolls out Meal Kits for Fall, Featuring All-New Recipes by Barilla

Kid-Friendly, Easy-to-Make Meal Kits Score a 91 Percent Satisfaction
Rating from Peapod Customers

CHICAGO–(BUSINESS WIRE)–If your fall schedule is chock full of shuttling kids to sports fields
and after-school activities, here’s the good news… no more mealtime
madness. Today, Peapod, the nation’s leading online grocer, rolled out
five fresh-to-prepare Peapod Meal Kits featuring all-new recipes by
Barilla. Beginning Oct. 3, a total of eight Peapod Meal Kits are
available for delivery or Pick-up, with all ingredients pre-packaged and
pre-measured to create a satisfying, balanced meal for a family of four
or more. The new recipes, with an emphasis on seasonal fall flavors,
appeal to kids and adults alike and are part of an ongoing collaboration
between Peapod and Barilla to help make mealtime easier and more
affordable for busy families throughout Chicago, Indianapolis and
Milwaukee.


“Our customers want convenient, healthy, fresh and great tasting meals
to cook for their families. But, they’re busy – and appreciate the
convenience of having most of the chopping and dicing already done for
them, and step-by-step instructions to simplify the prep. They like
being able to throw in a special ingredient or two and have a delicious,
home cooked, affordable meal with a personal touch,” said Tony Stallone,
Peapod’s VP of Fresh Markets. “This season’s Peapod Meal Kits can
definitely be part of the mealtime solution for busy families, meeting
our customers’ need for convenient and delicious mealtime choices at a
great value.”

The launch of the Peapod Meal Kits last winter coincided with families’
growing demands for convenient meals that are ready in 30 minutes or
less, taste great and are affordably priced. The overwhelmingly positive
response from customers – 91 percent satisfaction rate and 85 percent
repurchase rate – verified this shift. This season’s Peapod Meal Kits
deliver even more convenience and value to customers – anytime, anywhere.

Ingredients for Success

Beginning Oct. 3, families can choose from eight recipes – five of them
all-new for the season – developed by Barilla chefs, exclusive to Peapod
and perfect for dig-in family meals. Each recipe is designed to be
prepared in under 30 minutes, for less than $5.00 per serving.

New recipes include:

  • Bucatini all’Amatriciana by Barilla® – a dish long celebrated in
    Italian cuisine, our version creates a savory sauce brimming with
    smoky and slightly spicy flavor.
  • Spaghetti with Quick Bolognese Sauce by Barilla® – Serve up the
    authentic flavor of an Italian ragú in less than 30 minutes!
  • Tortellini Soup by Barilla® – a simple meal you’re sure to warm up to!
  • Farfalle with Butternut Squash by Barilla® – a simple meal that’s
    perfectly suited for savoring the flavor of the season.
  • Steak alla Pizzaiola by Barilla® – a traditional Neapolitan dish made
    up of cuts of beef in a savory marinara sauce with sautéed garlic and
    chili flakes.

And, current Peapod Meal Kit favorites:

  • Baked Rotini with Mozzarella & Spinach by Barilla®
  • Parmesan Chicken over Pasta by Barilla®
  • Lemon Spaghetti with Grilled Chicken by Barilla®

Peapod Meal Kits featuring Barilla Recipes can be ordered online at www.peapod.com
or via the newly redesigned mobile app for phone and tablet. For more
information, visit www.peapod.com.

ABOUT PEAPOD

Peapod – an Ahold USA company – is the country’s leading Internet
grocer, serving 24 U.S. markets throughout Connecticut, Illinois,
Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York,
Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin.
Founded in 1989 as a smart shopping option for busy households, today
Peapod has delivered more than 30 million grocery orders. With over
15,000 products on its shelves for customers to choose from, Peapod
strives to deliver convenience and value. Customers can order online or
on Peapod’s free mobile app for grocery home delivery or car-side
service at one of many Pick-up locations. For more information on
Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail or visit www.peapod.com.

Contacts

Peapod
John Latchaw, 503-964-0563
john@cranecommunications.com