Meet Edwin, the World’s First Smart Duck

Smart toy features motion-based interaction with companion app to
help children learn through play

CARMEL, Ind.–(BUSINESS WIRE)–pi lab, an education technology company focused on intelligent product
and application creation, announces the eagerly anticipated availability
of Edwin, the world’s first Smart Duck. Edwin is a learning toy with
personality that lives in a child’s hands and on a mobile device as an
animated character as they play, learn, sing, and dream — together.

Edwin brings a personality to learning with fun interactive experiences
for ages newborn and up, melting hearts with his soft touch, adorable
quack and glowing charm. Utilizing SQUACK™ Technology, (motion-based
interaction and BLUETOOTH® wireless connection with a mobile app), a
child will instantly connect with Edwin. By tapping, turning, and
tilting Edwin, children will guide the animated character on one of his
many adventures and explore challenging educational games designed for
every developmental stage.

“First made popular in the 1940s, the rubber duck is one of the most
iconic and recognizable toys worldwide,” said Don Inmon, co-creator. “We
have given this cherished character a name and personality, while
embedding innovative technology to offer infinite experiences for your
child to learn, play, sing, and dream with Edwin. Whether playing one of
Edwin’s popular original sing-a-long songs or learning to read with one
of Edwin’s many adventures, Edwin’s capabilities and content will evolve
as your child develops and grows.”

Earlier this year, the Toy Industry Association (TIA) identified the top
toy trends for 2015 and beyond – these include strong growth in
educational toys offering “smart play” opportunities, continued
integration of technology, and an upswing in aquatic-themed
playthings. Edwin the Duck is on the cutting-edge of these themes, but
his appeal is timeless – the charm of the rubber duck meeting the
motivation to make learning fun.

Bring Edwin’s world to life by downloading the Edwin App!

Play Together – Fun, educational games teach shapes, with more
games in development for additional ages and skill levels. Edwin
explores new ways to learn through play and friendship.

Learn Together – Adventure stories emphasizing self-confidence,
good decision-making, and other important topics are brought to life
through SQUACK™ Technology, as children use Edwin to control the
animated character throughout his adventures.

Sing Together – Watch Edwin dance on the screen while he teaches
a child to sing along to some of his favorite original songs. Written
especially for Edwin and his friends, his playlist will be
ever-expanding. Being waterproof, Edwin can splash and play in the bath,
shower or pool while streaming music. Connect Edwin via BLUETOOTH®
wireless technology to enjoy Edwin’s Bath Time tunes, or stream a
favorite playlist as a child splashes around with Edwin.

Dream Together – Use the app to play a lullaby or stream your
own, turn on Edwin’s soft nightlight, and watch your little one drift
off to sleep. Edwin is no ordinary duck.

A CPSC (Consumer Product Safety Commission) certified technology
product, Edwin is a BPA-free children’s toy retailing for $99.99. Edwin
is equipped with a rechargeable lithium ion battery, LED nightlight,
thermometer*, wireless waterproof speaker, and he even floats. Edwin
also comes with a nest to rejuvenate him for a new day of fun and
learning. The free Edwin App is available for download in the App Store.

*separate apps for temperature sensor, additional sleep sounds, and
LED color/brightness controls available soon!

For more information, visit

Connect with Edwin:

The team at pi lab believes in the power of imagination. We invent
product experiences that transform the way children and families learn
because we are inspired by the fun and joy we discover from the creative


For pi lab
Grace Williams, 317-806-1900 ext. 110